超越Gucci！巴黎世家成爲全球最熱時尚品牌！
While Louis Vuitton, Hermès and Gucci were named as the best fashion brands in the world this year by global brand consultancy Interbrand, according to the latest data analyzed by fashion search platform Lyst, in conjunction with Business of Fashion — Balenciaga has now overtaken Gucci as the hottest fashion label in the industry.
當Louis Vuitton, Hermès 和Gucci今年被國際品牌諮詢公司認爲爲世界最時尚品牌的時候，根據時尚搜索平臺Lyst最近的數據分析，並結合時尚業的情況， Balenciaga現在已經趕超Gucci成爲了行業類最熱的時尚標籤。
The Lyst Index ranks the world’s hottest brands and top-selling products, and in the second quarter of 2017, Gucci ranked first, followed by Yeezy and Balenciaga as second and third respectively. However, Balenciaga continued to rise in the rankings in the third quarter of 2017, with Gucci now falling to second place and OFF-WHITE rising to third, jumping 31 places since the previous quarter.
Lyst指數排出了世界最熱的品牌和銷售最好的產品，在2017年第二季度，Gucci排在第一位，椰子和Balenciaga緊隨其後，分別是第二位和第三位。然而， Balenciaga在2017年第三季度排名持續上升，Gucci跌落到第二的位置，OFF-WHITE上升到第三，從前個季度開始，連跳31位。
Lyst shared that Balenciaga‘s rise was due to a new logo and colette residency kept the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online. Additionally, they praised Gucci for being a “consistent performer.”
Lyst分享了 Balenciaga排名上升的原因，原因是加入了新的LOGO和柯萊特時期的元素，讓品牌的印象更深刻”，丹那 ·瓦薩尼亞繼續在設計能使在線敘述時尚的產品。另外，他始終稱讚Gucci，並把Gucci當做“前輩”。
Rounding out the top ten is Vetements, Givenchy, Valentino and then Saint Laurent, while Stone Island also made a leap from 41st to 8th, followed by Moncler (previously 20th) and finally Raf Simons (previously 21st).
排名前十的還有etements, Givenchy, Valentino ，然後是Saint Laurent,但是Stone Island 排名也有提升從第41位排到了第8位，它後面的是Moncler（之前在第20位），最後是RafSimons(之前是第21位)。
Furthermore, in addition to ranking the top brands, this quarter’s Lyst Index also looked at the most influential rappers in fashion. Kanye West took the top spot, with Nicki Minaj, Pharrell Williams, Cardi B, Drake and A$AP Rocky rounding out the top six.
進一步說，除了排名在前的品牌，Lyst這個季度的指數也關注了在時尚圈最有影響力的幾個牌子。Kanye West奪得了最大的亮點，其次 Nicki Minaj, Pharrell Williams, Cardi B, Drake 和 A$AP Rocky 排在了前六位。
