瑞幸咖啡將超星巴克 成中國最大咖啡連鎖品牌大綱

Beijing-based Luckin Coffee, a domestic rival of Starbucks of the US, said it aims to become China's largest chain coffee brand in the number of outlet stores and sales this year.

總部位於北京的瑞幸咖啡，是美國星巴克咖啡在中國的競爭對手。該公司表示，其目標是在今年的門店數量和銷量方面，成爲中國最大的連鎖咖啡品牌。

"Luckin plans to open 2,500 more stores this year to raise the number of its coffee outlets to more than 4,500 nationwide," Qian Zhiya, founder and CEO of Luckin, said last Thursday at a meeting in Beijing.

瑞幸咖啡創始人兼首席執行官錢治亞上週四在北京的一次會議上表示：“瑞幸咖啡計劃今年再開2500家門店，將全國範圍內的咖啡店數量增加到4500家以上。”

Achieving that goal would take it past Starbucks, which has more than 3,600 stores in the Chinese mainland market.

實現這一目標後，瑞幸咖啡將超過星巴克。星巴克在中國大陸市場擁有超過3600家門店。

Qian said that Luckin, which started trial operations on January 1, 2018, had sold 89.68 million cups of coffee by the end of last year and opened 2,073 stores in 22 domestic cities.

錢治亞稱，瑞幸咖啡於2018年1月1日開始試營業，截至去年年底總計銷售了8968萬杯咖啡，先後在國內22個城市開設了2073家門店。

Luckin aims to tap the great growth potential of the Chinese coffee consumption market, Yang Fei, co-founder and CMO of Luckin, told the Global Times.

瑞幸咖啡聯合創始人兼首席營銷官楊飛向《環球時報》透露，該企業的目標是挖掘中國咖啡消費市場的巨大增長潛力。

Yang said that annual average per capita coffee consumption in China is four cups, compared with more than 200 in countries like Japan and South Korea.

楊飛表示，中國的人均咖啡消費量僅爲4杯，而日本和韓國等國家的人均咖啡消費量則超過了200杯。

Luckin posted a net loss of 857 million yuan ($124.7 million) during the first three quarters in 2018.

日前，瑞幸咖啡發佈了2018年前三個季度8.57億元人民幣（摺合1.247億美元）的淨虧損報告。

Yang said the loss was "within expectations," and Luckin will keep offering discounts to consumers in the next three to five years as part of the company's long-term growth strategy.

楊飛稱，這一虧損在預期範圍內，作爲公司長期增長戰略的一部分，瑞幸咖啡將在未來3至5年內繼續向消費者提供折扣。