廣告的優勢Advantages of Ads

       Advertisers  tend  to think big and perhaps this is why they' re always coming in for  criticism.  Their  critics seem   to   resent   them   because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays."
     The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. Advertisements introduce us to new products or remind us of the existence of ones we already know about.
     Lots of people pretend that they never read advertisemerits, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too! A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.     We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due ehtirely to the money spent by advertisers.
     Another thing we mustn't forget is the"small ads. "which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
內容：對廣告的優勢
   廣告客戶往往認爲大，也許這就是爲什麼他們'來重新總是批評英寸他們的批評者似乎不滿，因爲他們有天賦的自我推銷，也因爲他們有這麼多錢扔左右。 “這氏極不公正的，”他們說，“這完全是非生產性行業（如果我們可以稱呼它）應該吸收每年數百萬英鎊。這隻能說明多少利潤的大公司不他們停止廣告和降低其產品價格是多少？畢竟，它是消費者誰出錢。“可憐的消費者！他不得不支付大量的產品更多，如果廣告都沒有創造大衆市場。這是因爲沉重的廣告恰恰是消費品價格都非常便宜。但是，我們得到錯誤的想法，如果我們認爲廣告的唯一目的就是銷售商品。另一個同樣重要的職能是提供信息。廣告介紹我們的新產品，或提醒那些我們已經知道我們的存在。假裝的人，他們沒有讀過advertisemerits很多，但這種說法可能受到嚴重的懷疑。這幾乎是不可能不看廣告，這些天。什麼有趣的事情常常發生，也！阿開朗，風趣的廣告使這種差異的一個單調的牆壁或報紙的災難，每人每天口糧充分。我們決不能忘記，或者，，廣告作出了積極貢獻我們的口袋。報紙，商業電臺及電視製作公司無法生存而這個收入來源。事實上，我們爲我們付出這麼少的日報，也可以享受這麼多的廣播節目是由於ehtirely由廣告客戶所花的錢。另一件事，我們絕不能忘記的是“小廣告。”，這在幾乎所有的報紙和雜誌的。什麼一個相當有用的服務，他們對社會的演出！幾乎什麼都可以通過這些完成了其他項目提供了這樣一份報紙閱讀或提供娛樂到這樣一個人性深刻的洞察力。這是廣告有最好的廣告！