BEC閱讀常見的高頻核心詞彙專業術語（3）

我們都知道專業名詞與專業術語是行業內約定俗成或者有明確規定的，並不是可以自由發揮的。在商務英語中，有很多類似的專業術語核心詞彙，你都知道嗎?現在就帶大家一起來看看在BEC閱讀中經常會出現的高頻核心詞彙專業術語。

61. cash dispenser 自動提款機，自動櫃員機，亦作cash machine, cashpoint, automated teller machine

62. cash float 備用零錢

e.g. At the start of each day the bar and restaurant staff are given some cash float.

每天酒店開始營業時，都會爲酒吧和餐廳德服務員準備一些備用零錢。

63. cash flow 現金流量，現金流動，現金收益

e.g. Many businesses fail because they fall into the trap of ignoring their cash flow.

由於忽視現金流量問題，導致許多企業失敗。

Every company must watch its cash flow carefully if it is to avoid bankruptcy.

爲了避免破產，每個企業都必須密切注視自己德現金流量。

64. bullet point “彈頭“圓點，彈點，文件中用來導引各要點的園點符號，亦作bullet。

e.g. These points for discussion are indicated by bullet points.

這些討論要點由“彈頭”圓點標明。

65.. business concept 經營理念

e.g. This business concept has proved over the years to be extremely popular with British and international tourists alike.

多年來實踐證明，這種經營理念得到英國及外國遊客的普遍歡迎。

66. business district 商務地段，商務區(指寫字樓、辦公場所、銀行、商店集中的區域或地段)，亦作commercial district, commercial area, corporate business area

e.g. The hotel is only a five-minute walk from the business and shopping districts.

本飯店步行僅5分鐘即可到達商務購物區。

67. business class (飛機、車、船等的)公務艙，頭等艙，亦作first class，與條件稍次、票價較低的economy class(經濟艙)相對

e.g. The small airline has beaten the huge Royal DutchKLM airline, and other national state air companies, to win the title of Europe's best usiness class service.

那家小型航空公司擊敗強手英國皇家荷蘭航空公司及其他國家級豪華航空公司，榮獲歐洲最佳商務艙服務的稱號。

68. bull market 牛市(通常指股市、匯市等金融市場價格持續上升或堅挺)

e.g. If the market is thought to be good and prices on the Stock Exchange are thought to be likely to rise, the market is called abull market.

市場看好，股票價格有望上漲，這種股市被稱爲牛市。

69. bundle 捆綁銷售

e.g. The department is trying to stop Microsoft from forcing personal-computer makers to bundle its Internet browser software with every copy of Windows.

這個部門試圖制止微軟公司強迫個人電腦廠商把因特網瀏覽器軟件與每個視窗版本捆綁銷售。

70. burglar alarm 電子防盜報警裝置

e.g. The burglar alarm will make a loud ringing noise when someone tries to enter the building secretly and illegally.

如果有盜賊潛入大樓，電子防盜報警裝置會發出響亮的報警聲。

71. burglar-proof padlock (U型)防盜鎖

e.g. This is a manufacturer of burglar-proof padlock.

這是一家生產防盜鎖地廠家。

72. business 公司，企業

e.g. He set up several adverting consultancy business in the UK.

他在英國建立了好幾家廣告諮詢公司。

73. business class section 商務艙(座位)

e.g. The airline is to introduce a business classsection.

這家航空公司將於下週推出商務艙座。

74. bright collor 亮領,成功職業人士

75. brochure

a. They provide free travel brochures

他們免費提供旅遊小冊子

b. All holidays described in our brochure are advertisedby us in good faith and every care is taken to ensure their accuracy.

小冊子中所宣傳的均爲我們誠意推廣的度假計劃,我們儘量保證內容準確無誤。

76. broken lot 零星散股

77. broker

The broker will tell you which policy he or she thinks you should take out.

經紀人會告訴你應該辦理哪種保險。

78. broker's commission

To deal in shares on the Internet incurs none of theregular broker's commission and investors can therefore easily afford to buy and sell shares more regularly.

在網上進行股票交易無須按常規付經紀人佣金,從而使投資者得以更爲長期輕鬆地買賣股票。

79. brokerage fee

One reliable way of managing investments is through abroker, who charges a brokerage fee in the form of a percentage of the moneyinvested.

投資理財的一個可靠的途徑是通過經紀人辦理,他們按投資額的某個百分比收取佣金。

bulletin 公告欄

The Internet is very flexible and allows companis toupdate their news bulletins very quickly.

bulletin board 電子屏

America Online is home to hundreds of electronicbulletin boards.

80. brokerage industry

The broderage industry is booming these few years.

這些年中介業蓬勃發展。

81. brown goods

Manufacturers of brown goods have to face competitionfrom Japan.

茶色商品生產商要面對來自日本的競爭。

82. brunch

Brunch is a meal which you eat in the late morning.

早午餐是在上午晚些時候吃的代替午餐的早餐。

83. bubble economy

During the ~ yeas of rapid growth in the late 1980s, some bureaucrats outrageously greedy.

在80年代後期,泡沫經濟迅速發展,一些官僚貪慾無限增長。

bubble wrap

Thanks to the bubble wrap, these books arrived in pretty good shape

budget priced goods

Budget priced goods are low-priced goods.

buffet reception

Buffet receptions offer good chances for doing usefulnetworking

built-in

Built-ins now include playstations, Internet accessand televisions.

bulk

84. brand extension

The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

可口可樂公司本應聰明一點, 讓老牌可樂照賣不誤,同時將新口味可樂作爲品牌延伸推向市場。

The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背後的理念在於, 顧客因爲已經熟悉某種品牌名稱而接受新產品。

85. brand identification

eg: Brand identification insures shelf placement and other advantages in the distribution process.

品牌識別確保了產品在貨架上佔有一席之地,同時也使銷售過程中的其他優劣得到保證。

86. brand image

eg: Mercedes cars have a quality brand image

梅塞德斯汽車享有高質量的品牌形象。

87. brand leader

We are doing a survey to find out which is the brand leader in the coffee market.

我們正在進行調查，找出咖啡市場中哪個品牌最受歡迎。

88. brand loyalty

The objective of advertising is to build upbrand loyalty.

廣告的目的在於增強人們對品牌的忠誠度。

Customers with a strong sense of brand loyalty arerarely prepared to switch to a new competitior.

有強烈品牌信賴感的顧客很少會移情新出現的同類產品。

89. brand -making

eg: Despite the Brand -Making Mystique, the TangibleTrademark is strong financial returns.

儘管存在創名牌的祕訣,但鉅額資金回報本身才是衆人矚目的有形商標。

brand name

The enormous strength of the McDonald's brand namehas helped the company to enter new markets all over the world.

麥當勞品牌名稱的巨大優勢使該公司在世界各地不斷建立新市場。

Proctor and Gamble has significant distribution power because of the strength of their brand name.

寶潔公司由於某品牌響亮，有很強的銷售實力。

90. brand consultants 品牌諮詢公司

eg: A recent survey of 1000 people by brand consultantsCook &Pearson concludes that shoppers will continue to buy a wider range ofgoods and services from supermarkets.

最近由庫克-皮爾森品牌顧問公司着手的一次千人調查得出結論：購物者將繼續在超市購買各類商品和服務。

91. brand enhancing 品牌提升

eg: One company says that its on-hold marketingprogramme, combinging messages with 'brand enhancing' music , reduces hang-upsby 50 per cent and increases sales by up to 20 per cent .

據一家公司說：該公司的利用侯話時間營銷計劃把產品宣傳信息和“提升品牌”的音樂結合起來，使掛斷電話的人數減少了50%，銷售額增加了20%。

92. Book value 賬面價值(反映在賬簿上的資產值)

e.g. The old photocopier is still useful, although itsbook value is almost nothing.

93. Boring and repetitive 單調重複的

e.g. In general, the computer serves best in doing allthe jobs which are boring and repetitive, such as producing invoices andstatements.

94. Bottom-end of the market 低端市場

e.g. A large computer hardware retailer positioneditself at the bottom-end of the market by undercutting all its competitors.

95. Bottom line 賬本底線，盈虧一覽結算線

e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.

e.g. we never lost sight of the bottom line.

96. Bounce (電子郵件)彈回，退回

97. Bounce message (電子郵件器給發信人的)退件通知

98. Bounced cheque 拒付支票

e.g. Charges can be very high for bounced cheque, andadministration fees are charged each time the debt increases.

99. Boundaryless marketing 無界營銷

e.g. The notion of boundaryless marketing was fistused by Jack Welch, chairperson and CEO of General Electric.

100. Bourse 證券交易所，證券市場

e.g. Shares at China's two bourses fell nearly 20 percent, although a few so-called wto plays, such as Tianjin port, still held retail interest.

中國兩大證券交易市場股票下跌近一成，但一些象"天津港"之類的"世貿股"仍受股民青睞。

101. retail adj.

original meaning is 零售的。引申一下，股市裏，以零售的，零散的形式購買的，只有中小股民了box file文件盒。

eg: The invoice is in the box file marked "invoice".

這張發票在標明‘發票’的文件盒裏。

102. brainstorming 集思廣益

eg: Brainstorming can produce a lot of ideas very quickly .

通過大家自由討論可以迅速收集多種意見。

103. brainstorming session 集體討論會

We're holding a brainstroming session on our new product next Tuesday.

下週二召開集體討論會，研究我們的新產品。

A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.

在一次由總經理，營銷主管及公司會計師參加的三人集體討論會上，公司有了新名稱。

104. branch office 分公司

eg: A decision must be made about whether the branch office is to hold stock or not.

必須作出決策是否讓分公司持有股份。

105.branch out 拓展業務

eg: They are branching out to locations around the world.

他們正在世界各地迅速拓展業務。