BEC閱讀常見的高頻核心詞彙專業術語
我們都知道專業名詞與專業術語是行業內約定俗成或者有明確規定的，並不是可以自由發揮的。在商務英語中，有很多類似的專業術語核心詞彙，你都知道嗎?現在就帶大家一起來看看在BEC閱讀中經常會出現的高頻核心詞彙專業術語。
1.business operation pattern 商業運作模式
e.g. The computerInternet is transforming business operation patterns and contributing to whatis called the new information economy.
計算機因特網正在改變商業運作模式。
2.business executive 企業主管人員
3. business-formatfranchise 經營模式特許(店)
e.g. Business-formatfranchises are characterized by an ongoing business relationship betweenfranchisor and franchisee that includes not only the product, service andtrademark but the entire business concept itself.
經營模式特許店以特許授予者和特許經營者不間斷的業務關係爲特點，不僅包括產品、服務和商標，還包括整個經營理念。
4. business-formatfranchising 經營模式特許權(特許授予者向特許經營者提供一個完整的經營模式，其中包括商標的使用、提供銷售的商品或服務，經營手法、品質控制、市場策劃、選擇經營地點及其他必要的服務等，較顯着的例子是麥當勞餐廳)
5. business hours 營業時間、辦公時間
e.g. Normalbusiness hours are between 9 am and 5 pm.
正常營業時間是上午9點到下午5 點。
6. business overdraft 商業透支，業務透支(銀行提供給客戶的短期貸款，使客戶可支取多於其在銀行帳戶的金額)
e.g. A businessoverdraft would be most suitable for short-term loans.
商業透支項目最適合短期貸款。
7. business partner 商業夥伴
e.g. We work forlasting relationship with our business partners.
我們努力與商業夥伴建立永久關係。
8. business plan 經營計劃(包括在一定時期提高銷量、開發新產品，以及如何籌措資金、資源等)
e.g. The bank managerwants to see a business plan before agreeing to lend money.
銀行經理要求先看該公司的業務規劃再考慮是否准予貸款。
9. business practice 經營方式
e.g. Changing businesspractice have encouraged companies to move to brand-new premises.
不斷變化的經營方式促使企業向新建場所搬遷。
10. businessprocess(ing) re-engineering 業務流程重組，簡稱BPR
11. business sense 商業頭腦，經商能力
e.g. We need to employsomeone with (a) good business sense and social skills.
我們需要僱用懂得經商之道及社交技巧的人。
12. business teams 企業管理團隊
e.g. Today’s business teams take many forms and handle many tasks.
當今企業管理團隊有多種形式，擔當多種任務。
13. Business TelecardInternational 國際商務電話卡，簡稱BTI
e.g. You can use yourBusiness Telecard International at any card phone in theUK.
在英國任何一部卡式電話機上，都可以使用國際商務電話卡。
14. business trip 公務旅行，出差
e.g. She’s gone to Parison a business trip.
她出差到巴黎去了1. buyer'smarket (供過於求的)買方市場
e.g. An unusually goodsummer created a buyer's market in tomatoes.
夏季氣候特別好，形成了番茄的買方市場。
When there is abuyer's market, the provision of a bond can be made an essential condition forthe granting of the contract.
如果是買方市場，則提供保函可作爲同意簽訂合同的必要條件。
15. buy-out 全面收購(產權或股份等)，全部買下市場產品
e.g. The buy-out seemed to benefit both companies,sending shares in both soaring around 15%.
該全面收購行爲似乎隊兩個公司都有利，雙方股票均飛昇了約15%。
16. by-product 副產品
e.g. Skimmed milk powder is a by-product of butterproduction.
脫脂奶粉是生產黃油的副產品。
17. cable license 有限電視許可證
18. cafeteria plan 自助餐式計劃(員工可以從一系列的選項中做出選擇)
e.g. Cafeteria plans are an innovative, new way foryou to save tax dollars while receiving the best in fringe benefit plans.
自助餐式服利計劃是一種能爲你在盡享附加福利的同時節省稅款的富於創意的新方式。
19. callback 電話回話(服務)
e.g Callback services, most of which are garage-sidestart-ups, have soared in popularity and sophistication in the last severalyears.
電話回話服務公司大多是一些只有車庫那樣大小的新興公司。最近幾年來，它們備受歡迎，並日趨成熟。
20. call-blocking 呼叫限制(服務)
e.g. Some phone companies in theUSalreadyoffer call-blocking service, allowing the user to block calls from numbers thatare proving a nuisance.
美國的一些電話公司已經提供呼叫限制服務，它能使用戶阻擋來自騷擾者的電話。
21. Call center 電話銷售中心，電話銷售點，呼叫中心
e.g. With a call center you don’t have to pay highrents for good high street locations or pay commission to brokers and agents.
有了電話銷售中心，你將不需要爲地處商業大街黃金地段的店面支付高額租金，也無需向中間商或代理商支付佣金。
22. caller ID 來電顯示(服務)
e.g. Caller ID is a service that tells people who iscalling before they answer the phone.
來電顯示這項服務能使收話人在應話前知道來電者的身份。
23. Call forwarding 呼叫轉送(服務)
e.g. Services such as call forwarding are also available.
提供的服務還包括呼叫轉送
24. Call-in Medical Care 電話求醫市場
25. camcorder (便攜式)攝像機，由camera +recorder構成。
26. campaign 宣傳活動
e.g. The company is planning a new advertisingcampaign to increase sales.
公司在策劃一次新的廣告宣傳促銷活動。
27. canteen 職工食堂
e.g. Subsidised canteen is one of staff benefits.
由公司補貼的職工食堂是員工福利之一。
28. capacity 生產能力
e.g. There will be the capacity problem when thecompany is already producing the maximum quantity possible, but there is demandfor more.
公司在生產產量上已經達到最大限度，但仍滿足不了需求，這時便出現生產能力問題。
29. capital allowance 投資稅額減免(給予某些資本投資，如機器、車輛等折舊的減免優惠)
e.g. To encourage greater capital investment thegovernment has announced higher [capital allowances in the coming year.
爲鼓勵更多的資本投資，政府宣佈來年增加投資稅額減免。
30. capital asset 資本資產(屬於企業、預期可以長期使用的土地、機器、車輛等)
e.g. The company has capital assets worth ￡3 million.
公司擁有價值300萬英鎊的資本資產。
31. capital expenditure 資本投資，基本建設投資(用於生產所需的土地、建築物、機器、運輸工具及原料等)
e.g. The capital expenditure in the canteen, sportscenter and staff room will benefit the whole company.
用在食堂、健身中心和休息室的基本建設投資將爲整個公司帶來好處。
32. capital growth 資本增值
e.g. An investment in shares with a low income may beacceptable if the chances of capital growth look good.
如果資本增值潛力大，即便是投資收益股票也可以接受。
33. capital-intensive 資本密集
e.g. “Capital-intensive” refers to an industry needinga large amount of capital to produce its products, e.g. the petroleum industry,the electricity industry.
“資本密集”指的是需要大量資本投入產品生產的產業，比如石油產業和電力產業。
34. capital investment 資本投資，基本建設投資(用於生產所需的機器、廠房等)
e.g. Capital investment for the year stands at ￡6000.
當年的基本建設投資額爲6000英鎊。
35. capital sum (保險公司在指定日期給被保險人的)一次性總付，總括性付款
e.g. When the insurance policy matures, the insuredperson will receive the capital sum agreed.
保險單到期時，投保人會得到一筆總括性付款。
36. captive market 壟斷市場(產品或供應商方面缺乏選擇)
e.g. The water company which supplies the region,having no competitors, enjoys a captive market.
這個地區的自來水供應公司沒有競爭對手，獨享壟斷市場。
37. cardaholic 習慣用信用卡透支購物的人
38. career development 職業發展
e.g. Most employees have come to accept that careerdevelopment is not always the same thing as upward promotion and a highersalary.
如今大多數員工已普遍認爲，職業發展並不完全等同於升職和加薪。
39. career management 職業發展管理，人事管理，前程管理(指企業致力促進員工個人發揮潛力，並使之與企業的成長相配合)
e.g. Employers need to rethink their approach tocareer management completely.
用人企業需要重新全面思考他們的職業發展管理方法。
40. career planning 職業規劃，前程規劃，職業生涯規劃
e.g. You should build job rotation into your careerplanning.
員工應使工作輪換成爲其職業規劃的一部分。
41. career prospects 職業前程，職業前景
e.g. We offer unlimited career prospects within ourmanagement team here and overseas.
加入到我們在國內和海外的經理層隊伍中來，你會前程無量。
42. care for people 以人爲本
e.g. Our success is a result of quality, safer andcaring for people and the environment.
我們公司之所以獲得成功，在於其產品質量上乘、使用安全、以人爲本、注重環保。
43. caretaker 大樓管理員，亦作janitor(美)
e.g. The caretaker locks the building at 8 pm everyevening.
大樓管理員每晚8點鐘鎖上大門
44. cargo division 貨運部門
e.g. The excellent performance from the cargo divisionhas helped increase the company’s overall results.
貨運部門的傑出表現幫助提高了公司的整體運營業績。
45. car hire (英)汽車出租，等於car rental
e.g. This is a car hire company.
這是一家汽車出租公司。
46. caring profession 護理行業
e.g. The caring professions are the professions thatinvolve caring for people, e.g. nursing, social work, and medicine. 護理行業指照顧、護理認的行業，如專業護理工作、社會福利工作、醫務工作等等。
47. car phone 車載電話，亦作carphone
48. car pool 合夥用車(一羣各有自備汽車的人安排好在上下班時每次合乘其中一人之車，並由其開車)亦作car sharing
e.g. If they had to pay fees, many drives would avoidbusy roads during rush hours, transportation official say. Because some driverswould switch to car pools and mass transit, change their routes or avoid sometrips altogether.
交通官員們說，假如他們必須付費，許多駕車人會在交通高峯期間避開繁忙的路線。因爲一些人會選擇合夥用車或公交系統，改變線路或乾脆取消一些行程。
49. car rental 汽車出租
e.g. Some car rental firms are also laying out theirwares in cyberspace with Websites on the Internet.
一些汽車出租公司也紛紛在因特網上建立網站，將其業務放到網絡空間。
50. carriage (列車)車廂
e.g. I was lucky to get a seat in the carriage.
很幸運我在車廂裏找到了一個位置。
51. car sharing 合夥用車，亦作car pool
e.g. We encourage the organization of car sharing.
我們鼓勵員工合夥用車上班。
52. cartridge (打印機、複印機的)墨盒，(鋼筆)筆芯，墨水囊
e.g. We ordered 20 printer ink cartridges, but youdidn’t send any to us at all.
我們預訂了20個打印機墨盒，但你方一個也沒有寄來。
53. case 理由陳述(訴訟或爭執之一方)，訴訟，案件
e.g. He has a strong case.
他擁有極其充分可爲自己辯護的理由
54. case study 案例分析，個案研究
e.g. They are conducting a case study of the real worksituation.
他們正在對實際工作環境進行個案研究。
e.g. More than 100 case studies are analysed, showinghow the Internet's strengths have been successfully exploited.
書中分析了100多個案例，說明網絡優勢如何被人們成功利用。
55. cash advances 預付現金
e.g. The main benefits of the new system are that cashadvances will no longer be necessary and administrative time can be reduced.
新系統的主要好處在於公司無需預付現金，而且可以減少用於行政管理的時間。
56. cash card 現金卡，自動提款卡，銀行卡
e.g. Cash card are electronic currency that, intheory, could eliminate the need to carry bills and coins altogether.
現金卡是理論上可以省去攜帶鈔票和硬幣麻煩的電子貨幣。
e.g. Cheques are being used less and less, replaced bythe cash card.
支票如今用得越來越少，取而代之得是現金卡。
57. cashflow analysis 現金流量分析
e.g. This course will help you perform an advancedcashflow analysis of your own company.
這門課將幫助學員採用先進方法，對各自所在公司進行現金流量分析。
58. cash-flow forecast 現金流量預測
e.g. Once the cash-flow forecast is prepared the realchallenge is to decide if a project should be accepted or rejected.
一旦完成現金流量預測後，真正困難的是決定是否接受該項目。
59. cash flow gap 現金流量差額(現金流入與流出之差)
e.g. The cash flow gap opens on day 7 when he pays forthe suppliers.
在第七天他付款給供應商時，即出現現金流量差額。
60. cash machine 自動提款機，自動櫃員機，亦作cash dispenser, cashpoint, automated teller machine
e.g. The industrial action had put as many as half its2,000 cash machines out of service.
勞工行動使銀行2000臺自動櫃員機有一半停止使用
61. cash dispenser 自動提款機，自動櫃員機，亦作cash machine, cashpoint, automated teller machine
62. cash float 備用零錢
e.g. At the start of each day the bar and restaurantstaff are given some cash float.
每天酒店開始營業時，都會爲酒吧和餐廳德服務員準備一些備用零錢。
63. cash flow 現金流量，現金流動，現金收益
e.g. Many businesses fail because they fall into thetrap of ignoring their cash flow.
由於忽視現金流量問題，導致許多企業失敗。
Every company must watch its cash flow carefully if itis to avoid bankruptcy.
爲了避免破產，每個企業都必須密切注視自己德現金流量。
64. bullet point “彈頭“圓點，彈點，文件中用來導引各要點的園點符號，亦作bullet。
e.g. These points for discussion are indicated bybullet points.
這些討論要點由“彈頭”圓點標明。
65.. business concept 經營理念
e.g. This business concept has proved over the yearsto be extremely popular with British and international tourists alike.
多年來實踐證明，這種經營理念得到英國及外國遊客的普遍歡迎。
66. business district 商務地段，商務區(指寫字樓、辦公場所、銀行、商店集中的區域或地段)，亦作commercialdistrict, commercial area, corporate business area
e.g. The hotel is only a five-minute walk from thebusiness and shopping districts.
本飯店步行僅5分鐘即可到達商務購物區
67. business class (飛機、車、船等的)公務艙，頭等艙，亦作first class，與條件稍次、票價較低的economy class(經濟艙)相對
e.g. The small airline has beaten the huge Royal DutchKLM airline, and other national state air companies, to win the title ofEurope's best usiness class service.
那家小型航空公司擊敗強手英國皇家荷蘭航空公司及其他國家級豪華航空公司，榮獲歐洲最佳商務艙服務的稱號。
68. bull market 牛市(通常指股市、匯市等金融市場價格持續上升或堅挺)
e.g. If the market is thought to be good and prices onthe Stock Exchange are thought to be likely to rise, the market is called abull market.
市場看好，股票價格有望上漲，這種股市被稱爲牛市。
69. bundle 捆綁銷售
e.g. The department is trying to stop Microsoft fromforcing personal-computer makers to bundle its Internet browser software withevery copy of Windows.
這個部門試圖制止微軟公司強迫個人電腦廠商把因特網瀏覽器軟件與每個視窗版本捆綁銷售。
70. burglar alarm 電子防盜報警裝置
e.g. The burglar alarm will make a loud ringing noisewhen someone tries to enter the building secretly and illegally.
如果有盜賊潛入大樓，電子防盜報警裝置會發出響亮的報警聲。
71. burglar-proof padlock (U型)防盜鎖
e.g. This is a manufacturer of burglar-proof padlock.
這是一家生產防盜鎖地廠家。
72. business 公司，企業
e.g. He set up several adverting consultancy businessin the UK.
他在英國建立了好幾家廣告諮詢公司。
73. business class section 商務艙(座位)
e.g. The airline is to introduce a business classsection.
這家航空公司將於下週推出商務艙座。
74. bright collor 亮領,成功職業人士
75. brochure
a. They provide free travel brochures
他們免費提供旅遊小冊子
b. All holidays described in our brochure are advertisedby us in good faith and every care is taken to ensure their accuracy.
小冊子中所宣傳的均爲我們誠意推廣的度假計劃,我們儘量保證內容準確無誤.
76. broken lot 零星散股
77. broker
The broker will tell you which policy he or she thinksyou should take out.
經紀人會告訴你應該辦理哪種保險
78. broker's commission
To deal in shares on the Internet incurs none of theregular broker's commission and investors can therefore easily afford to buyand sell shares more regularly.
在網上進行股票交易無須按常規付經紀人佣金,從而使投資者得以更爲長期輕鬆地買賣股票
79. brokerage fee
One reliable way of managing investments is through abroker, who charges a brokerage fee in the form of a percentage of the moneyinvested.
投資理財的一個可靠的途徑是通過經紀人辦理,他們按投資額的某個百分比收取佣金
bulletin 公告欄
The Internet is very flexible and allows companis toupdate their news bulletins very
quickly.
bulletin board 電子屏
America Online is home to hundreds of electronicbulletin boards.
80. brokerage industry
The broderage industry is booming these few years.
這些年中介業蓬勃發展
81. brown goods
Manufacturers of brown goods have to face competitionfrom Japan.
茶色商品生產商要面對來自日本的競爭.
82. brunch
Brunch is a meal which you eat in the late morning.
早午餐是在上午晚些時候吃的代替午餐的早餐
83.bubble economy
During the ~ yeas of rapid growth in the late 1980s,some bureaucrats outrageously greedy.
在80年代後期,泡沫經濟迅速發展,一些官僚貪慾無限增長
bubble wrap
Thanks to the bubble wrap, these books arrived inpretty good shape
budget priced goods
Budget priced goods are low-priced goods.
buffet reception
Buffet receptions offer good chances for doing usefulnetworking
built-in
Built-ins now include playstations, Internet accessand televisions.
bulk
84.brand extension
The Coca-Cola Company might have been wiser toleave the old Coke alone and introduce New Coke as a brand extension.
可口可樂公司本應聰明一點, 讓老牌可樂照賣不誤,同時將新口味可樂作爲品牌延伸推向市場.
The idea behind a brand extension strategy is thatcustomers will accept the new product because they are already familiar withthe brand name.
品牌延伸策略背後的理念在於, 顧客因爲已經熟悉某種品牌名稱而接受新產品
85.brand identification
eg: Brand identification insures shelf placement andother advantages in the distribution process.
品牌識別確保了產品在貨架上佔有一席之地,同時也使銷售過程中的其他優劣得到保證.
86.brand image
eg: Mercedes cars have a quality brand image
梅塞德斯汽車享有高質量的品牌形象
87.brand leader
We are doing a survey to find out which is the brand leaderin the coffee market.
我們正在進行調查,找出咖啡市場中哪個品牌最受歡迎.
88.brand loyalty
The objective of advertising is to build upbrand loyalty.
廣告的目的在於增強人們對品牌的忠誠度.
Customers with a strong sense of brand loyalty arerarely prepared to switch to a new competitior.
有強烈品牌信賴感的顧客很少會移情新出現的同類產品
89.brand -making
eg: Despite the Brand -Making Mystique, the TangibleTrademark is strong financial returns.
儘管存在創名牌的祕訣,但鉅額資金回報本身才是衆人矚目的有形商標.
brand name
The enormous strength of the McDonald's brand namehas helped the company to enter new markets all over the world.
麥當勞品牌名稱的巨大優勢使該公司在世界各地不斷建立新市場.
Proctor and Gamble has significant distribution powerbecause of the strength of their brand name.
寶潔公司由於某品牌響亮.有很強的銷售實力
90.brand consultants 品牌諮詢公司
eg: A recent survey of 1000 people by brand consultantsCook &Pearson concludes that shoppers will continue to buy a wider range ofgoods and services from supermarkets.
最近由庫克-皮爾森品牌顧問公司着手的一次千人調查得出結論：購物者將繼續在超市購買各類商品和服務。
91.brand enhancing 品牌提升
eg: One company says that its on-hold marketingprogramme, combinging messages with 'brand enhancing' music , reduces hang-upsby 50 per cent and increases sales by up to 20 per cent .
據一家公司說：該公司的利用侯話時間營銷計劃把產品宣傳信息和“提升品牌”的音樂結合起來，使掛斷電話的人數減少了50%，銷售額增加了20%。
92.Book value 賬面價值(反映在賬簿上的資產值)
e.g. The old photocopier is still useful, although itsbook value is almost nothing.
93.Boring and repetitive 單調重複的
e.g. In general, the computer serves best in doing allthe jobs which are boring and repetitive, such as producing invoices andstatements.
94.Bottom-end of the market 低端市場
e.g. A large computer hardware retailer positioneditself at the bottom-end of the market by undercutting all its competitors.
95.Bottom line 賬本底線，盈虧一覽結算線
e.g. You run millions of dollars through all that andyou come out with nothing on the bottom line.
e.g. we never lost sight of the bottom line.
96.Bounce (電子郵件)彈回，退回
97.Bounce message (電子郵件器給發信人的)退件通知
98.Bounced cheque 拒付支票
e.g. Charges can be very high for bounced cheque, andadministration fees are charged each time the debt increases.
99.Boundaryless marketing 無界營銷
e.g. The notion of boundaryless marketing was fistused by Jack Welch, chairperson and CEO of General Electric.
100.Bourse 證券交易所，證券市場
e.g. Shares atChina’stwo bourses fell nearly 20 percent, although a few so-called WTO plays, such asTianjin Port,still held retail interest
之前那個解釋沒經過大腦，請忽略
e.g. shares at china’s two bourses fell nearly 20percent, although a few so-called wto plays, such as tianjin port, still held retail interest.
中國兩大證券交易市場股票下跌近一成,但一些象"天津港"之類的"世貿股"仍受股民青睞.
101.retail adj.
original meaning is 零售的. 引申一下, 股市裏,以零售的,零散的形式購買的,只有中小股民了box file 文件盒
eg: The invoice is in the box file marked"invoice".這張發票在標明‘發票’的文件盒裏
102.brainstorming 集思廣益
eg: Brainstorming can produce a lot of ideas veryquickly .
通過大家自由討論可以迅速收集多種意見
103.brainstorming session 集體討論會
We're holding a brainstroming session on ournew product next Tuesday.
下週二召開集體討論會，研究我們的新產品
A brainstorming session between the managingdirector, the marketing director and their accountant produced a new name forthe company.
在一次由總經理，營銷主管及公司會計師參加的三人集體討論會上，公司有了新名稱
104.branch office 分公司
eg: A decision must be made about whether the branch office is to hold stock or not.
必須作出決策是否讓分公司持有股份
105.branch out 拓展業務
eg: They are branching out to locations around the world.
他們正在世界各地迅速拓展業務
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