曼聯俱樂部價值力壓拜仁慕尼黑排名第一

Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance。

諮詢公司Brand Finance的報告稱，曼聯已取代拜仁慕尼黑成爲世界最具價值的足球品牌。

Despite winning no trophies again last season the Old Trafford club's brand is estimated to be worth $1.2bn。

雖然曼聯在上賽季依然沒能贏得任何獎盃，但這家以老特拉福德爲主場的俱樂部的品牌仍被估價12億美元。

Six of the top ten most valuable club brands were English。

十大最有價值俱樂部品牌中，英格蘭俱樂部佔據了六席。

Barcelona, who won the Champions League final on Saturday, slipped two places from last year, to sixth most valuable club, worth $773m。

上週六贏得歐冠的巴塞羅那和去年相比下跌兩名，價值7億7300萬排名第六。

"Even if recent reports of fan losses are to be believed, United retains legions of followers in India, South East Asia and China, contributing to a total of over half a billion individuals and the news certainly does not appear to have deterred sponsors," said the report's authors。

報告作者稱：“就算最近曼聯球迷數下降的消息屬實，它仍然在印度、東南亞和中國佔有統治性地位。這些地區總共提供了超過5億球迷。這些(曼聯球迷數下降的)消息顯然沒有嚇住贊助商們。”

They point to the club's lucrative shirt sponsorship deal with Chevrolet and "record breaking" kit supply deal with Adidas。

他們指出，曼聯從雪弗蘭獲得了豐厚的球衣贊助，阿迪達斯也和它簽署了破紀錄的裝備贊助合同。

They added that "the huge windfalls that [Man Utd] can expect, will see both revenues and brand value continue to increase in the coming years"。

他們補充道“曼聯可以期待一大筆橫財。在未來幾年裏，它的收入和品牌價值都會持續增長。”

The also say that the club's brand value has increased by 63% since 2014.

他們還表示，曼聯的品牌價值自2014年以來已經增加了63%。

Bayern slipped to second in the football brand table, with Real Madrid third, and Paris Saint-Germain in ninth. There were no Italian clubs in the top ten。

拜仁在足球品牌榜上下滑到第二名。巴黎聖日耳曼排名第九。前十名中沒有意大利俱樂部。