和奈飛正面交鋒,蘋果將進軍流媒體市場
That's according to a report from the New York Times, which dived into the current state of Apple's Worldwide Video division. The Times says that Apple currently has 12 original content projects currently in the works, most of which had been previously rumored, but also reveals Apple is aiming to launch its streaming service as early as March 2019, though it may be delayed until later that summer.
據《紐約時報》報道，蘋果目前要在世界範圍內投入視頻領域。當前有12部原創作品正在創作，這可能是謠言，但是也能看出蘋果將在2019年3月或明年夏天進軍流媒體服務。The reason for not launching until next year? It probably has more to do with development and production than technical issues. Many shows take between 8 to 12 months to shoot a whole season, and given that most original content is made available to users in one batch so they can binge-watch the whole season in one sitting, it’s likely Apple needs to wait to launch its service until the entire seasons of its original content shows can be shot.
爲什麼明年才發佈視頻呢？技術倒不在話下，但是發展方向和製作週期導致時間推後。很多節目製作週期在8到12個月。爲了讓觀衆一次性看到整季節目，蘋果似乎要等到整季拍完纔會上線流媒體服務。Software and services is seen as a key growth driver for Apple in the future as smartphone life cycles potentially get longer and as the iPhone-maker looks to monetize is massive user base.
隨着智能手機壽命延長，未來蘋果要想讓用戶變現，主要增長力就在軟件和服務。
Revenues from services came in at $8.5 billion in the September quarter, growing 34 percent year-on-year.
第三季度流媒體服務的收益達85億美元，同比增長34%。And video could be a way to boost that further, building off the back of other subscription services like Apple Music.
相比蘋果音樂這樣的訂閱服務，視頻能帶來更大的收益漲幅。Apple, the world's largest company by market capitalization, has already dabbled with original content. It acquired rights for "Carpool Karaoke," which debuted on Apple Music this year, for example.
蘋果作爲全球最大的資本市場公司，早就全身心開啓原創內容服務了。今年拿下了《順風車卡拉OK》(Carpool Karaoke)的播放版權，在蘋果音樂上首播。And Chief Executive Tim Cook has also commented on original content, hinting there could be more to come.
首席執行官蒂姆·庫克（Tim Cook）也對原創內容做出迴應，說還會有更多的原創出現。"With our toe in the water, we are learning a lot about the original content business, and thinking about ways that we could play in that," Cook said in an earnings call in January.
1月，庫克在盈利電話會議中說：“我們正在涉獵原創內容這一領域，也在思考蘋果要如何加入。”
