vivo成爲未來兩屆世界盃官方贊助商

Chinese smartphone maker Vivo Mobile Communication Technology Co Ltd said it had signed a six-year deal with FIFA to sponsor the 2018 and 2022 World Cup.

中國智能手機制造商vivo移動通信技術有限公司日前表示，vivo已經與國際足聯簽署了一份爲期六年的協議，成爲了2018年和2022年世界盃的贊助商。

The sponsorship is the company's latest attempt to expand its presence in overseas markets after it expanded to be the third-biggest smartphone seller in China.

這次贊助是該公司在擴張成爲中國第三大智能手機賣家之後，在擴大其海外市場業務上的最新嘗試。

As FIFA's official smartphone brand, Vivo will sponsor the FIFA World Cup as well as the FIFA Confederations Cup until 2022.

作爲FIFA的官方智能手機品牌，直到2022年，vivo都將贊助FIFA世界盃以及FIFA聯合會杯。

The 2018 World Cup will be held in Russia, with the 2022 event to be held in Qatar.

2018年世界盃將在俄羅斯舉行，而2022年世界盃則將在卡塔爾舉行。

The Financial Times quoted people familiar with the matter as saying that the deal cost around 400 million euros ($449.6 million), but Vivo denied the figure to China Daily.

《金融時報》引用業內人士的說法稱，vivo這次的贊助費約爲4億歐元（4.466億美元），但vivo隨後向《中國日報》否認了該數字。

Under the deal, Vivo will roll out a customized FIFA World Cup phone to appeal to global fans. Its logo will also appear during every match on pitch advertising boards, tickets, media releases and other key promotional platforms.

根據協議，vivo將推出定製的FIFA世界盃手機來吸引全球粉絲。它的標誌也將出現在每場比賽的廣告牌、球票、媒體出版物和其他重要的推廣平臺上。

"Soccer is a sport full of passion and moments of wonder, creating happiness for millions of people," said Ni Xudong, executive vice-president of Vivo. "The spirit of soccer is about constant progress. Vivo hopes to strongly associate itself with that spirit."

vivo的執行副總裁倪旭東表示：“足球是一項充滿激情和奇蹟的運動，爲數百萬人創造了幸福。足球精神在於不斷進步，vivo希望能將自己與這種精神緊密結合在一起。”