蘋果App Store盈利模式調整 未來可投放廣告
Apple said it was revamping its App Store with a new revenue-sharing model for app developers and, for the first time, search-related advertising.
蘋果公司日前宣佈，App Store將爲應用開發者引入新的收益分成機制，並將首次允許開發者在該平臺上發佈廣告。The move comes with Apple seeking to boost its revenue from services amid what appears to be a plateauing of sales of iPhones and a slowdown in the tablet market.
鑑於如今iPhone滯銷、平板電腦市場後繼乏力，蘋果App Store引入廣告的舉措旨在增加其服務收入。
In a significant shift in its revenue model, Apple said it would reduce its share to 15 percent from 30 percent for auto-renewed paid apps after the first year. While Apple will be cutting its longstanding share of 30 percent, the move appears to encourage developers to introduce paid models with the new auto-renew feature.
蘋果對原有盈利模式做出了重大調整。開發者在發佈自動更新的應用版本後，蘋果公司在第二年會將抽取的收益分成從30%下調到15%。蘋果一直以來都將收益分成定在30%，此次下調將鼓勵開發者在付費應用中引入自動更新的功能。
"Apps in all App Store categories will soon be eligible to offer auto-renewable subscriptions," said a statement on the App Store website. "Developers will also receive more revenue for qualifying subscriptions after one year, have greater pricing flexibility, and more."
蘋果公司在App Store的官網上發表聲明稱：“App Store中的全部應用將推很快出自動更新的版本。開發者在提供自動更新版本的一年後會獲得更多的收益，更靈活的定價權和除此之外的許多好處。”Apple also said it would allow app makers to place search-related ads on the App Store, another move that could drive more revenue for the California tech giant.
此外，蘋果方面還表示，將允許應用商在App Store上發佈廣告，如此將爲蘋果帶來更多的收入。The new feature to be introduced this year on the US App Store is "an easy way for you to promote your app directly," according to the website, "helping customers discover or reengage with your app, while respecting their privacy."
根據App Store官網所介紹的，這項今年引入的新功能會令開發商“推廣產品更爲便利，在不侵犯消費者隱私的前提下幫助他們發現並安裝使用這些應用。”"An ad will only be shown if it is relevant to the search query," Apple added. "You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price."
蘋果方面補充說道：“系統只會顯示與搜索結果相關的廣告。只有用戶點擊了廣告，公司纔會向開發者收取費用，而公司的競價系統會確保開發者支付的廣告費不超過市場價格。”
