斯沃琪聯合創始人 Apple Watch是傳統制表業勁敵

The co-founder of the faMous Swatch watch says the Apple Watch could result in big losses for Swiss watchmakers. “Apple will succeed quickly,” Elmar Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”

著名的斯沃琪手錶的聯合創始人艾爾瑪o默克說，Apple Watch可能將導致瑞士鐘錶製造商遭受重創。他對彭博社表示：“蘋果公司很快就會取得成功，這將給瑞士的傳統制表業帶來巨大壓力。”

Mock said he believes the Apple could sell 20 million to 30 million Apple Watch units yearly. All told, Switzerland exported 28.6 million watches last year, according to Bloomberg. “Anything in the price range of 500 francs to 1,000 francs is really in danger,” Mock said. “I do expect an Ice Age coming toward us.”

莫克表示，他認爲蘋果公司每年可以賣出2,000萬至3,000萬隻Apple Watch。據彭博社統計，去年瑞士腕錶出口總量爲2,860萬隻。默克稱：“價格在500至1,000瑞士法郎的產品都將面臨危險。我似乎看到一座冰山正迎面襲來。”

The Apple Watch ranges in price from $349 for entry-level models to $17,000 for the most expensive luxury version, Apple announced Monday. The Apple Watchwill begin shipping on April 24, with a preview and presale period starting April 10. Despite Mock’s estimates, it’s still unclear how many Apple Watch units the company will actually sell. Analysts’ guesses are ranging from 8 million on the low end to 41 million on the high end, with the spread owing to a lack of data about the still-embryonic smartwatch market.

蘋果公司在週一宣佈，Apple Watch基本款的價格爲349美元，最高檔的版本售價爲17,000美元。Apple Watch將於4月24日開賣，預售期從4月10日開始。儘管默克給出了這樣的預測，但目前外界並不確定蘋果公司將出售多少Apple Watch。分析師猜測Apple Watch的銷量將達到800萬至4,100萬，之所以有如此大的差距，是因爲目前處在萌芽狀態的智能表市場並沒有太多數據可供參考。

Swatch, a Swiss company, was founded in 1983 and later gained worldwide recognition for its sometimes outlandish, highly colorful designs.

瑞士腕錶公司斯沃琪成立於1983年，之後憑藉色彩豐富的奇特設計在全球腕錶市場佔據一席之地。