谷歌平板提振宏達電銷售額

Smartphone maker HTC reported a quarterly rise in turnover for the first time since 2011, as new mid-range phones and a tablet produced with Google helped slow the erosion of its market share.

智能手機制造商宏達電(HTC)報出2011年以來的首次季度營業額上升，原因是新型中檔手機和與谷歌(Google)合作生產的平板電腦幫助延緩了其市場份額的流失。

In preliminary results yesterday, the Taiwanese group reported revenue of NT$47.9bn ($1.5bn) in the final three months of 2014, up from NT$42.9bn a year earlier. This was ahead of forecasts, as was a modest operating profit of NT$180m, which helped it to avoid a repeat of its first annual loss in 2013.

根據昨天發佈的初步結果，這家臺灣集團在2014年的最後三個月實現479億元新臺幣（合15億美元）的營收，高於一年前的429億元新臺幣。這一數據超出了人們的預期，而同樣超出預期的還有1.8億元新臺幣的少量運營利潤，這幫助該公司避免重演2013年出現的首次年度虧損。

HTC was quick to launch a smartphone using Google’s Android platform after Apple’s launch of the iPhone, and became the biggest smartphone producer by volume in 2011. But that position was soon captured by Samsung .

在蘋果公司(Apple)推出iPhone之後，HTC用谷歌的Android平臺迅速推出了一款智能手機，並在2011年成爲銷量最大的智能手機生產商。不過，這一稱號很快就被三星(Samsung)奪走。

“It’s still too early to call a recovery or turnround,” said Jeff Pu, at Yuanta Securities. He noted that sales had received a boost from November’s release of the Nexus 9 tablet, produced for Google, and that the US company is expected to turn to Asus for the next iteration.

元大寶來證券(Yuanta Securities)的Jeff Pu表示：“目前稱HTC復甦或扭虧爲盈還爲時尚早。”他指出，11月份HTC爲谷歌生產的Nexus 9平板電腦大大提升了該公司的銷售額，而谷歌這家美國企業預計會將下一代產品的製造業務交給華碩(Asus)。

Other launches included two smartphones in its mid-market Desire range, helping to ease reliance on the One line.

該公司推出的其他產品包括兩款面向中端市場的Desire系列智能手機。這兩款手機幫助HTC減輕了對One系列產品的依賴。

HTC’s net profit was NT$470m, up from NT$310m a year before. Its shares closed down 1.4 per cent yesterday.

HTC的淨利潤達到4.7億元新臺幣，高於一年前的3.1億元新臺幣。昨天，該公司股價收盤跌1.4%。