美國黑色星期五線上銷售額創紀錄

The Thanksgiving Day and Black Friday kickoff of the US holiday shopping season showed the increasing preference for online purchases, as more Americans opted to stay home and use their smartphones, while sales and traffic at brick-and-mortar stores declined.

由感恩節與“黑色星期五”打響的美國假期購物季顯示，線上購物愈加受到青睞，因爲有更多美國民衆選擇在家裏用智能手機購物，實體店面銷售額與客流量則有所減少。

Black Friday pulled in $6.22 billion in online sales, up 23.6% from a year ago and setting a new high, according to Adobe Analytics, which tracks transactions for 80 of the top 100 internet retailers in the US.

Adobe Analytics表示，“黑色星期五”線上銷售額同比增長23.6%，達62.2億美元，創下新高。該公司追蹤了美國最主要100家互聯網零售商中80家的交易數據。

The Friday after Thanksgiving this year also was the first day in history to see more than $2 billion in sales stemming from smartphones, said Adobe Analytics.

Adobe Analytics稱，智能手機端日銷售額在今年的“黑色星期五”還首次突破了20億美元。

Meanwhile, shoppers were seen buying more big-ticket items like appliances, furniture and bulkier electronics from their phones Black Friday, with average order values up 8.5% year over year to reach $146, based on Adobe's data.

此外，Adobe Analytics的數據顯示，在今年的“黑色星期五”，消費者通過手機購買了更多高價商品，如電器、傢俱和體積較大的電子產品等，平均訂單價值同比增長8.5%，達到146美元。

Preliminary data from analytics firm RetailNext showed net sales at brick-and-mortar stores fell 4-7% during Thanksgiving and Black Friday, while traffic fell 5-9%, continuing the trend of recent years.

分析公司RetailNext的初步數據顯示，感恩節與“黑色星期五”期間實體店的淨銷售額減少4-7%，客流量下降5-9%，延續了近年來的趨勢。

Data from retail research firm ShopperTrak also showed that visits to stores fell a combined 1% over the two days compared with the same days in 2017.

零售研究公司ShopperTrak的數據也顯示，這兩日的門店客流量較上年同期共計下降1%。