廣電總局發通知要求醫藥廣告時長不得超1分鐘

China's top broadcast watchdog announced that it will tighten regulation over health and medical related TV programs and advertising.

中國最高廣播監管機構近日宣佈，將對醫療養生類電視節目和醫藥廣告加強管理。

The State Administration of Press, Publication, Radio, Film and Television (SARFT) recently issued a circular stating that such programs could only be produced by TV station.

國家新聞出版廣電總局發佈的通知稱，醫療養生類節目只能由電視臺製作。

Such programs will also be required to be reviewed and recorded. Programs made by private companies will not be allowed on air, the circular said.

此類節目還須進行審批和備案。通知稱，私營公司製作的節目不得播放。

SARFT also banned advertisements during such programs. Experts on medical or health programs must have relevant qualifications issued by health authorities.

廣電總局還禁止在此類節目中植入廣告。醫藥和養生節目中的專家須具備醫療部門頒發的相應資質證書。

The circular also imposed limits on the length and form of medical advertisements.

該通知還對醫藥廣告的時長和形式加以限制。

Each advertisement should not exceed one minute, with advertisements disguised as TV programs strictly prohibited, it said.

通知要求每條廣告時長不得超過1分鐘，且嚴禁以電視短片形式播出。