萬達擬大舉在海外擴張 爲世界人民建房

Wanda, has set out an ambitious global expansion plan – but has vowed not to sell all the homes it builds to wealthy investors in its home market.

萬達(Wanda)已提出一個雄心勃勃的全球擴張計劃，但承諾不會將其建造的所有住宅都售予中國的富有投資者。

China’s biggest commercial property developer by sales aims to increase its current $30bn annual turnover to $100bn by 2020, primarily through international property development, according to Michael Purefoy, the man in charge of Wanda’s international housing sales.

萬達國際房地產銷售主管邁克爾•普里福伊(Michael Purefoy)表示，萬達計劃到2020年將其目前的300億美元年度銷售額增至1000億美元，主要通過國際房地產開發。萬達是中國銷售額最高的商業地產開發商。

“Our ambition is to turn Wanda, which is a very well-known brand in China and Asia, into a global brand,” he said.

他表示：“我們的理想是將萬達這個在中國和亞洲非常知名的品牌變成一個全球品牌。”

Although Wanda is primarily a real estate developer, it has also branched out into leisure. It owns 60 hotels in China, US cinema chain AMC and yachtmaker Sunseeker.

儘管萬達的主業是房地產開發，但該集團也將觸角伸向了休閒娛樂業。萬達在中國擁有60家酒店，還擁有美國影院連鎖AMC以及英國遊艇製造商聖汐(Sunseeker)。

Chinese property companies have reacted to brewing trouble in their home market by diversifying and taking their first steps abroad. Most are simply buying existing assets as an investment, but Wanda wants to take on the more complicated and challenging task of developing new property.

面對中國市場即將出現的困境，中國房地產公司的迴應是實現多元化，同時首次將目光投向海外。多數房地產公司只是購買現有資產作爲投資，而萬達則希望開發新的地產，承擔更爲複雜且更具挑戰性的任務。

Wanda took its first step overseas last year, purchasing a site in Vauxhall, south London, where it plans to build 440 homes and a hotel in two residential towers.

萬達是在去年首次進軍海外市場的，在倫敦南部的沃克斯豪爾(Vauxhall)購買了一個地塊，計劃建造兩棟住宅樓，包括440套住宅和一家酒店。

It then moved into Spain, Australia and the US earlier this year with land purchases in Madrid, the Gold Coast and Chicago, and is in the process of buying a property on Wilshire Boulevard in Beverly Hills.

接着，今年早些時候，萬達進軍西班牙、澳大利亞和美國，在馬德里、澳大利亞黃金海岸和芝加哥購地，目前正收購洛杉磯比佛利山威爾夏大道(Wilshire Boulevard)的一處地產。

It is now seeking further sites “throughout the world” in “key global cities”, Mr Purefoy said.

普里福伊表示，萬達現在正在“全球主要城市”繼續尋找地產項目。

Wanda will put the first group of homes in the Vauxhall development, called One Nine Elms, up for sale this week.

萬達將在本週銷售沃克斯豪爾項目的首期住宅，該項目名爲One Nine Elms。

London developers have been criticised for selling homes abroad, particularly to Asia. Wanda will benefit from “brand recognition” when marketing foreign homes to Chinese buyers, Mr Purefoy said, but the company does not want simply to channel Asian cash into the British housing market.

倫敦開發商一直因將住宅向海外（特別是亞洲）銷售而受到批評。普里福伊表示，在將外國房產推介給中國買家時，萬達將受益於“品牌認知度”，但該公司不僅僅是希望將亞洲資金引入英國房地產市場。

It has “internal guidelines controlling the level of sales within China” in an attempt to diversify its customer base, Mr Purefoy said: “We want to be a global brand and we can’t do that if we only sell homes in Asia.”

萬達“在中國有控制銷售水平的內部原則”，目的是將客戶基礎多樣化，普里福伊表示：“我們希望成爲一個全球品牌，如果我們只在亞洲賣房的話，我們就不可能做到這點。”

Wanda has signed up to London mayor Boris Johnson’s initiative asking developers to market their homes to Londoners first, before offering them to buyers abroad. All of Wanda’s planned projects combine residential development with its expertise in hotels.

萬達參加了倫敦市長鮑里斯•約翰遜(Boris Johnson)提出的計劃，該計劃要求開發商首先向倫敦人推介它們的房產，然後再面向海外買家。萬達所有計劃中的項目都將住宅開發與其在酒店方面的專長結合在一起。