合作41年 麥當勞提前終止與國際奧委會合作

McDonald's announced last Friday it has halted a long-standing commercial partnership with the International Olympic Committee three years early.

麥當勞於上週五宣佈，已經提前三年解除了與國際奧委會長期以來的商業合作伙伴關係。

In a joint announcement with the IOC, the fast-food chain explained that it's part of an overall reevaluation of itself.

在與國際奧委會發表的一份聯合聲明中，麥當勞解釋稱，這是其自身整體重新評估的一部分。

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," said McDonald's global chief marketing officer Silvia Lagnado.

麥當勞全球首席營銷官西爾維亞·萊格娜多表示：“作爲我們全球發展計劃的一部分，我們正在重新考慮與國際奧委會業務合作的各個方面，將重點放在不同的優先事項上。”

McDonald's became an Olympic sponsor since 1976 and it contributes more than 1 billion US dollars in every four-year cycle for the Games and had a contract running to the 2020 Tokyo Olympics.

麥當勞於1976年成爲了奧委會贊助商，在這項每四年一個週期的賽事中，它提供了高達10億美元的贊助，合約一直簽到了2020年東京奧運會。

McDonald's became a top-tier partner in 1996 and has been an integral part of every Olympics since 1998. The company is also dropping its 40-year sponsorship of the US Olympic Committee.

麥當勞於1996年成爲頂級贊助商，自1998年起就成爲了每屆奧運會不可分割的一部分。此外，該公司也取消了對美國奧委會長達40年的贊助。

Except McDonald's, all current top-tier partnership agreements go to 2020 or beyond, with Bridgestone, Panasonic and Toyota signed through 2024, Alibaba through 2028, and watchmaker Omega until 2032, according to the IOC.

據國際奧委會的數據顯示，除麥當勞外，當前所有的奧林匹克全球合作伙伴的合作協議都會持續到2020年或更久之後，其中普利斯通、松下和豐田的合作協議到2024年，阿里巴巴的合作協議到2028年，鐘錶製造商歐米茄的合作協議則要到2032年。