全球媒體廣告收入排行 百度騰訊央視進入30強

Chinese media owners are quickly catching up with their international counterparts in terms of advertising revenue.

我國的媒體業主在廣告收入這一方面正在加速追趕其國際同行。

According to the Top 30 Global Media Owners report released by return-on-investment agency Zenith, three Chinese media companies entered the top 30 list, including Baidu, Tencent and China Central Television, occupying the 4th, 14th and 20th spots, respectively.

根據投資回報機構Zenith發佈的《全球30大媒體業主》報告，百度、騰訊和央視三家中國媒體公司進入了前30名榜單，分別排在第4、14和20位。

With that, China claimed the second-biggest number of media owners in the ranking, only second to the US, which had 20 companies.

中國上榜媒體業主數量僅次於美國，居第二位。美國有20家企業上榜。

Google's parent company Alphabet, together with Facebook, took the first two positions.

谷歌母公司Alphabet與臉書佔據榜單前兩位。

Tencent saw its advertising revenue soar 697% between 2012 and 2016, coming only second to Twitter's 734% growth.

2012至2016年間，騰訊的廣告收入暴漲697%，僅次於推特734%的增幅。

Search engine Baidu Inc's advertising income grew 190 percent during the period.

搜索引擎百度公司的廣告收入在此期間則增長了190%。

Zenith has been publishing the list since 2007. The list this year is based only on media owners' advertising revenue, excluding revenues from all other activities.

Zenith機構自2007年開始發佈該榜單。今年的榜單僅僅是基於媒體業主的廣告收入，而不包括其它活動方面的收入。