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人過留聲:喬布斯的九句明言

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人過留聲:喬布斯的九句明言

On computers

It takes these very simple-minded instructions – ‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’ – but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.

有關計算機

我們需要這些非常簡單的指令,如:去取數字,​​去把它添加到這個數字上,把結果放在那兒,讓它比較是否比另一個數字更大。但這系列操作必須以一定的速度來執行,比如,將它設定爲1,000,000每秒。接着,當實現了每秒百萬的速度,呈現出來的結果就非常神奇。

On design

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

有關設計

根據受衆需要去設計產品其實是非常難的。因爲很多情況下,人們並不知道自己想要的是什麼,而是需要你去展示給他們看。

The best sales line ever?

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

有史以來最棒的銷售線?

你想要用你餘下的生命去賣糖水,還是你想有一個機會去改變世界?(小編注:喬布斯用來說服前百事可樂CEO John Sculley 擔任蘋果CEO時所說的話。)

On character

I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building.

有關品格

我是唯一一個我所知道一年損失了2億5千萬的人。但這對塑造品格很有幫助。

On good design

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

有關好的設計

這一直是我的一個座右銘——集中和簡單。簡單,可以比實現複雜的東西更難。你必須花很多力氣去讓你的思維變得簡單、有條理。但最終它的價值非常大,因爲一旦你到達了那一步,你就可以撼動山脈了。On his outlook

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

有關他的願景

做墓地裏最富有的那個人對我來說毫無意義。對我真正有意義的是,晚上去睡覺前可以說自己做了一些精彩的事。

On his role at Apple

This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.

有關他在蘋果的角色

這不是一個人的演出,真正使這家公司重新活起來的是兩件事:一,這裏有很多非常有才華的人。這些人聽着外界貶低了他們很多年,他們中的一些人差點就要相信自己是失敗者,但他們並不是。他們所缺乏的是好的指導,好的規劃。他們缺乏好的高層管理團隊。但他們現在有了。

On your working life

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

有關你的職業生活

你的工作將會佔據生活中很大的一部分。你只有相信自己所做的是偉大的工作, 你才能怡然自得。如果你現在還沒有找到,那麼繼續找、不要停下來、全心全意的去找,當你找到的時候你就會知道的。就像任何真誠的關係,隨着歲月的流逝只會越來越緊密。所以繼續找,直到你找到它,不要停下來。

On the importance of death

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

有關死亡的重要性

沒有人願意死, 即使人們想上天堂,人們也不會爲了去那裏而死。但是死亡是我們每個人共同的終點。從來沒有人能夠逃脫它。也應該如此。因爲死亡就是生命中最好的一個發明。它將舊的清除以便給新的讓路。你們現在是新的, 但是從現在開始不久以後, 你們將會逐漸的變成舊的然後被清除。我很抱歉這很戲劇性, 但是這十分的真實。