調查:英國人邊看電視邊上網纔開心

Two screens are better than one for modern Britons, with more than half admitting using a laptop or phone at the same time as watching television. In more evidence of how digital technology is dwindling attention spans, a survey found 60 per cent of us regularly watch a show on our sets while simultaneously keeping an eye on something else.
　　誰說熊掌和魚翅不可兼得？超過6成的英國人承認，他們不能忍受“空手看電視”，邊享受電視肥皂劇的同時一定要“搭配”上網或者打電話方纔可以。在數碼產品鋪天蓋地的時代，越來越多的英國人發現自己不能像往昔那樣“單純地”看電視了，他們的眼睛必須要同時觀看兩個屏幕才能愉悅。

Distractions include keeping up with friends on social networking sites such as Facebook, shopping online, or posting comments about the show being watched. Industry marketing body Thinkbox tracked the viewing behaviour of 3,000 adults over two years. It found 60 per cent will go online while watching television at least two or three times a week and 37 per cent will do it every day.

據悉，在搭配看電視這道“主菜”的同時，有很多小菜可供“貪心”的人們選擇：比如登錄社交網交友、評論熱播的電視劇或者網上購物等等。電視市場調查公司Thinkbox根據3000名成人爲期2年的調查報告稱，60%的人每週至少3天可以同時兼顧看電視與上網，而37%的人可以每天兼顧。

David Brennan of Thinkbox said: ‘Live TV is benefiting from on-demand TV services and social media.‘The internet has given viewers the ability to catch up with missed shows, to interact in real time via social media, and to even transact while watching.’

電視市場調查公司Thinkbox的負責人稱：“電視與網絡的結合堪稱完美，人們可以依靠網絡的更新來彌補錯過的電視劇，還可以邊看電視邊抒發自己的感受。”

Vocabulary：

transact vi. 交易；談