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蘋果在歐洲又踩大坑了,被歐盟立案調查

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The European Commission will launch a probe into whether Apple is unfairly using the App Store to disadvantage competitors, reports the Financial Times.

蘋果在歐洲又踩大坑了,被歐盟立案調查

據《金融時報》報道,歐盟委員會要開始調查蘋果公司是否在不正當利用蘋果商店來打壓對手。


The antitrust investigation comes after Spotify filed a formal complaint with the European Commission in which it said that Apple’s App Store rules “purposely limit choice and stifle innovation at the expense of the user experience.”

此次反壟斷調查是因爲Spotify(全球最大的正版流媒體音樂服務平臺)正式向歐盟委員會提起了訴訟,訴訟中該公司稱蘋果公司蘋果商店的規定“蓄意限制用戶的選擇,以犧牲用戶體驗爲代價扼殺創新。”


圖片來源:視覺中國

Specifically, Spotify’s complaint focuses on Apple’s 30% cut of App Store sales, including subscriptions that Spotify users sign up to via the Spotify iOS app. As Spotify argued in a blog post back in March:

確切地說,Spotify公司的控訴主要是關於蘋果公司在蘋果商店銷售額中30%的分成,包括Spotify用戶通過Spotify蘋果應用程序註冊訂閱的費用。Spotify在剛剛過去的三月份在一篇博客文章中提到:


To illustrate what I mean, let me share a few examples. Apple requires that Spotify and other digital services pay a 30% tax on purchases made through Apple’s payment system, including upgrading from our Free to our Premium service. If we pay this tax, it would force us to artificially inflate the price of our Premium membership well above the price of Apple Music. And to keep our price competitive for our customers, that isn’t something we can do.

我要舉幾個例子來闡明我的想法。蘋果要從Spotify和其他數字服務公司通過蘋果支付系統所獲得的收入中提取30%的分成,包括免費服務和高級服務的升級操作。如果我們付了這30%,那就不得不提高高級會員的費用,這就遠高於蘋果音樂的會員費了,那對用戶來說,我們就失去了價格的競爭優勢。


Apple then hit back at Spotify saying the company “seeks to keep all the benefits of the App Store ecosystem–including the substantial revenue that they draw from the App Store’s customers–without making any contributions to that marketplace.” Apple also alleged that Spotify was being misleading in its complaint, saying:

之後蘋果回擊Spotify稱該公司“想要繼續利用蘋果商店這一平臺的所有優勢,包括從蘋果商店用戶那裏獲得的可觀收益,又不想爲這一市場做任何貢獻。”蘋果也聲稱Spotify在控訴中傳遞了誤導性信息:


The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription–but they left out that it drops to 15 percent in the years after.

蘋果公司只從通過應用程序內部的安全支付系統購買的應用程序內部的數字商品和服務中提取分成,Spotify只說第一年的分成是會員年費的30%,卻不提之後分成會降到15%。


翻譯:菲菲