虛擬現實頭盔Oculus Rift暫停在華銷售

Looks like Oculus is getting a (non-virtual) reality check.

看上去，虛擬現實技術公司Oculus VR正在進行一次（非虛擬的）現狀檢查。

Oculus VR, the maker of Rift, a virtual reality headset, has suspended sales in China after reports that too many customers are reselling the developer kits for the sole purpose of cashing in on the desirable technology.

Oculus VR公司是虛擬現實頭盔Oculus Rift的生產商。目前在售的Oculus Rift僅是提供給遊戲開發商的開發工具。據報道，許多中國客戶正在倒賣這一設備，而其唯一目的是從這種令人豔羨的技術上乘機撈點好處。看到這一情形，Oculus VR公司暫停了該設備在中國的銷售。

Interestingly, the company elected to announce the news on Reddit in response to a concerned customer asking about cancelled preorder sales in China. A company spokesperson with the username “TheTwistgibber” and the title “Customer Service Lead, Oculus VR” replied to the forum.

有趣的是，該公司是在社交新聞論壇Reddit上回答一名顧客提問時宣佈這一消息的。該名顧客問到公司爲何取消了中國區的預定訂單。消息的宣佈人是公司的一名發言人，其網名爲“TheTwistgibber”，職位是“Oculus VR公司客戶服務主管”。

“Yes, it is a bummer that we’ve had to suspend sales in China due to extreme reseller purchases,” said the spokesperson. “We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally.”

“是的，很遺憾，由於倒賣行爲頻發，我們不得不暫停該設備在中國區的銷售，”這名發言人說道。“我們需要確保不會有銷售者從中獲利，從而爲合法的開發者提供充足的貨源。”

The statement continued that the company is looking into “alternative ways” to ensure that the kids are “getting into legitimate developer hands in China.” The spokesperson added, “If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait.”

該聲明還說道，公司正在試圖採取一些“替代性方式”，將設備“送達中國合法遊戲開發商的手中”。這名發言人補充道：“如果您對該設備感興趣，我們善意地請求您，等Rift設備的消費者版本出來後再購買——這種等待是值得的。”

But the company also said that the suspension isn’t permanent, although more information is not available yet. “I don’t have any timeline, but we have made it a priority. We love our developers,” continued the spokesperson.

公司同時提到，暫停銷售並非永久性措施，但是對此並沒有給出更多信息。“我沒有一個時間表，但我們會優先處理這項工作。我們高度重視開發商，”發言人補充道。

Oculus verified the statement’s legitimacy to Fortune, although declined to add further information.

Oculus公司向《財富》雜誌證實了這一消息，但拒絕提供更多信息。

Facebook FB -1.51% agreed to pay $2 billion to buy Oculus Rift in March, according to a Fortune story. Additionally, Oculus enjoyed a brief stint at Chuck E. Cheese’s earlier this year.

據《財富》報道，今年3月份，Facebook曾表示願意以20億美元的價格買下Oculus Rift。另外，今年早些時候，Oculus公司還在連鎖餐廳Chuck E. Cheese’s舉辦了短期的Rift設備體驗活動。