調查顯示 近7成消費者因懷舊而青睞國內老品牌

Two thirds of interviewees said they favored traditional Chinese brands for nostalgic reasons, according to a survey of 2,005 people by the China Youth Daily.

《中國青年報》近日對2005人進行的一項調查顯示，2/3的受訪者稱他們因懷舊而青睞國內的老品牌。

About 67.6% of interviewees said sentiment influenced their purchases.

約67.6%的受訪者稱，其消費受到“情懷”的影響。

Up to 72% bought products of old brands because they were known for their good quality, while around 60% said they did so because they were affordable.

高達72%的受訪者因爲老品牌產品以質量好著稱而選擇購買其產品；約60%的受訪者稱，因老品牌產品價格便宜所以購買其產品。

Ma Donglai, 38, a university lecturer in north China's Hebei Province, said he trusted old brands.

38歲的馬東來是中國北方河北省的一位大學講師，他表示自己信任老品牌。

These included beverage brand Jianlibao, bicycle brands Flying Pigeon and Forever, cosmetics brand Pechoin and shoe brand Warrior.

其中包括飲料品牌健力寶，自行車品牌飛鴿、永久，化妝品品牌百雀羚和鞋業品牌回力。

"Using such products evokes feelings of nostalgia and are a way to ensure cultural inheritance," said Ma.

馬東來說道：“使用這些產品可以喚起人們的懷舊情懷，並且也是一種保證文化傳承的方式。”

In the survey, 55.1% of people said some old Chinese brands had been replaced by new products.

調查中有55.1%的人稱，部分國內老品牌已被新產品所取代。

The other two main reasons behind the disappearance of old brands, they said, were outmoded ideas and poor management.

他們表示，品牌觀念陳舊和管理不善是另兩個導致老品牌被淘汰的主要原因。