報告顯示 中國千禧一代消費者引領奢侈品市場大綱

A report by Boston Consulting Group (BCG) said Chinese millennial consumers are now the main spenders in the luxury market, Xinhua reported.
據新華社報道，波士頓諮詢公司的一份報告稱，中國千禧一代消費者現在是奢侈品市場的主要消費者。

The study jointly organized by Chinese Internet giant Tencent and BCG showed the compound annual growth rate in the Chinese luxury market will reach 6 percent by 2024 and that Chinese consumers will represent 40 percent of global sales and 75 percent of growth.
這項由中國互聯網巨頭騰訊和波士頓諮詢公司聯合組織的研究顯示，到2024年，中國奢侈品市場的複合年增長率將達到6%，中國消費者將佔全球銷售額的40%和增長的75%。

It added Chinese millennials stand out for their new consumption habits and choices, such as increasingly diversified ways to gather information, shop and make payments.
該研究還指出，中國千禧一代在新的消費習慣和選擇方面表現突出，比如收集信息、購物和付款的方式越來越多樣化。

In addition to physical stores, Chinese consumers enjoy the choices of purchasing from abroad and through online stores as well as WeChat and other social media.
除了實體店之外，中國消費者還可以通過網上商店以及微信等社交媒體選擇從國外購買。

Tencent said its Big Data platform tracked 1.8 million potential Chinese luxury consumers, of which 2,620 consumers participated the survey.
騰訊表示，其大數據平臺追蹤了180萬潛在的中國奢侈品消費者，其中2620名消費者參與了調查。

BCG said companies should focus on building a digital strategy as innovative digital tools empower enterprises in marketing, online and offline conversion, and user experience.
波士頓諮詢集團表示，企業應專注於構建數字戰略，因爲創新的數字工具增強了企業在營銷、線上和線下轉換以及用戶體驗方面的能力。