威廉大婚引無限商機 女王手提袋熱銷

Pippa's maid of honour dress is a favourite with brides-to-be and Kate's perfume now has huge a waiting list, but the Queen is not one to be upstaged. She too has triggered a shopping boom - of handbags. Considering the Queen never goes anywhere without at least a couple of ladies in waiting and a bodyguard we would have thought she could ask one of them to carry her tissues, gloves and lipstick, but Elizabeth R is rarely without a purse.

And on April 29 she clearly made a popular choice, as sales of bags at Launer London have increased by 60 per cent since the Royal Wedding. Firm favourite: Launer was awarded a Royal Warrant of appointment for handbags and small leather goods in 1981

The luxury heritage label and royal warrant holder sells traditional-style bags with a stiff frame that puts them at odds with most of the supple leather bags that are in style at the moment. But royal-watchers are happy to buck the trend. The Queen's bag was bespoke, but buyers have been stocking up on similar cream Launer bags with a top handle and a boxier style.

威廉王子大婚所帶來的無限商機效應讓我們不由驚歎英國皇室的魅力猶在，除了新娘凱特的“產物”，比如亞歷山大·麥昆繼承人所設計的婚紗、所擦香水等等以外，就連伴娘Pippa所穿長裙也受到廣泛好評，然而，似乎要證明“引領時尚潮流”並非年輕人的專利，英國女王“老太太”伊麗莎白二世也“毫不客氣”隆重登場了。據悉，女王在威廉大婚上所用的爲其特別訂製的白色手袋---御用品牌Launer的白色手提包在她使用後銷量大增60%。據悉，英國皇室御用Launer，是英國富盛名的手工皮具，從1968年開始爲英國皇室供應，並在1981年贏得女王徽章，開始爲女王制作皮包和皮具以及小飾品。此外，這個品牌所推出的所有設計都以“不花哨”“典雅大方”尊重傳統爲準則，皮質包包每次一經推出都能達到各階層品位人士的喜愛。由於女王的手提包屬於特別訂製，想要和她擁有一模一樣的包包是不可能的。然而貼心的商家推出“體型稍小”乳白色同一類型包包來滿足廣大英國皇室跟風者的胃口。

Launer believes this shows a real move towards more reserved and understated bags after the ‘It Bag’ movement. Twenty per cent of the sales increase have been attributed to the 35-50 demographic (buyers are asked to give their age when they buy online), showing the Queen's influence on a younger audience.

來自品牌Launer英國女王婚禮的手提包亮相可以掀起民衆自“It Bag”運動後，追逐傳統、保守包包的潮流。據悉，在預定購買該款手提包的人羣中，細心的商家還專門做了一個“人口普查”，他們欣喜的發現“女王效應”並沒有年齡限制，追捧包包的“族羣”有一大部分是年輕人。