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都是戲精!網友吐槽最奇葩的商品廣告

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The whole purpose of marketing is to make a product desirable and to give the customer something that fulfills their needs, but I think it's fair to say that these companies don't care about you.

都是戲精!網友吐槽最奇葩的商品廣告

營銷的宗旨本應該是讓一種商品具有吸引力,提供一些滿足消費者需求的東西,不過中肯的說,下面這些公司好像根本不在乎消費者。

The marketing techniques on display here are not designed for building trust, repeat business and goodwill, they are shameless attempts to squeeze as much cash as possible out of unwitting consumers! From dishonest packaging and manipulative screen tricks, to hidden disclaimers and barefaced lies, it's really quite shocking how low some companies will go for an extra few bucks.

下面展示的這些營銷策略不是以構建信任感,招攬回頭客,傳播祝福爲目的,而是恬不知恥的企圖從愚蠢的消費者手中榨取儘可能多的鈔票。從無誠信的包裝、心機滿滿的程序操作、遮遮掩掩的免責聲明到赤裸裸的謊言,這些公司爲了多賺一點錢竟能將自己的下線拉低至此,真是令人咋舌。

We here have compiled a list of the worst offenders, so you know what to look out for in the big, bad world. Scroll down below to check them out for yourself, and let us know what you think in the comments!

我們整理了一系列最爲惡劣的欺騙營銷,讓你在面對兇險的世界時提高警覺。爲了自己往下看看它們吧,在評論裏告訴我們你們的想法。

 

1 Just As I Suspected At Starbucks - At Every Place I've Worked, All Have Said They Recycle. None Do

印證了我對星巴克的懷疑——我工作過的每個地方都自稱會支持垃圾回收。卻沒一家做到。

 

2 I Was Wondering Why I Seem To Go Through Deodorant So Fast. This Is Brand New, Never Been Used (Labels Removed)

我一直搞不懂我買的除臭劑怎麼用的這麼快。這瓶是全新的,從沒用過(就是把標籤撕去了。)

 

3 Quaker Oatmeal Advertises 35% Less Sugar, But In Reality They're Just Selling 35% Smaller Portions - But For The Same Price

桂格燕麥片的廣告宣稱配方里減少了35%的糖分,事實上他們賣的就是減少了35%總量的小包裝——價格還是一樣的。

 

4 If You Think You Can Read It From The Top Shelf, You're Wrong

如果你覺得只看包裝上半部分的大標題,你就錯了。

 

5 This Is Next Level

這策略更上層樓呀。

 

6 These Smoothie Packets. Easy To Make, Just Add The Entire Smoothie

這些冰沙包裝真是夠夠的。做冰沙很容易,自己把所有需要的配方加進去吧。

 

7 Cold Beer

冰啤酒,呵呵。

 

8 Seriously? Contradictory At Its Finest

確定沒搞錯?最起碼很讓人疑惑吧!

 

9 This Balloon

這個氣球。

 

10 Fake Hair To Make You

Swipe

Up

一根假頭髮,快來劃屏幕。

 

11 Wow, That’s A Good Deal! Oh...

哇,真划算!咦?

 

12 I Was Misled

我被誤導了!

 

13 Make Up Your Mind Tide

趕緊下決心吧,汰漬!

 

14 Family Friend Hired Spongebob For A Birthday Party. On The Left - What Was Promised, On The Right - What Appeared (A Man Covered In Sponges)

一個親戚僱了一個海綿寶寶人偶,想讓它在生日聚會上表演。左圖是宣傳廣告承諾的。右圖是當時實際現身的(一個全身裹着海綿的人)。

 

15 Technically...

真摳字眼……

 

16 "You're Gonna Pay For That Free Coffee, Aren't You?"

你會爲這杯免費咖啡付錢的,對不對?

 

17 Includes A "Private Balcony." Is Just A View Of The Wall Of The Next Building

帶“私人陽臺”,結果只能看到旁邊大樓的外牆。

 

18 Bought Some “Floam” Like Substance For My Daughter For $5. Just Wow. She Cried

花5美元給我的女兒買了一些看起來像泡沫的東西。歎爲觀止。我女兒氣哭了。

 

19 The "Cancel Uninstalation" Button Is In Green

“取消卸載”按鈕故意設計成了綠色。

 

20 It's Illegal Not To Have A Link No? Let's Write It In White

沒有“否”這個選項按鈕是違法的?那我們就給它來個白色字體吧!

 

21.The Amazing Spider-man

神勇蜘蛛俠

 

22. The Color Of “Up To” Makes It Almost Impossible To See From A Distance, Especially With Glare. Thanks, Old Navy

“低至”幾個字的顏色太淡了,在遠處幾乎無法看到,特別是逆光環境下。謝謝您啦,老司機。

 

23. Disguising Ads As System Warnings In The Operating System Is Truly A Design

令人噁心的廣告植入。這個操作系統的系統警告設計的真叫別有用心。

 

24.Inside The Package Of A Drone My Parents Got Me For Christmas

在一架無人機的包裝盒裏有一份聲明。這是我父母送給我的聖誕禮物。

 

(翻譯:小木)