倒黴催的!可口可樂新年廣告捲入國際爭端!

All Coca-Cola wanted to do was to wish consumers a happy new year, but instead it ended up stirring anger in two markets, Russia and Ukraine, over the disputed territory of Crimea. The Ukrainian Black Sea peninsula was annexed by Moscow in March 2014 and remains a trigger issue in the Russian-Ukrainian crisis today.
可口可樂希望將新年快樂傳達給消費者，但是卻在俄羅斯和烏克蘭這兩個市場引起憤怒，這一切都是因爲克里米亞這片爭議領土。烏克蘭黑海半島於2014年3月併入俄羅斯，至今仍是俄羅斯烏克蘭危機中的一個一觸即發的問題。

In a new year's message on VK, the most popular Russian social media network, Coca-Cola published a map of Russia that did not include Crimea.
俄羅斯最受歡迎的社交媒體網絡VK傳達了一條新年廣告，可口可樂發佈了一張不包括克里米亞在內的俄羅斯地圖。

Faced with barrage of criticism from Russian users of VK, it published the map again on Tuesday, this time including Crimea, and apologised. The new map also included the Kuril Islands, the western Pacific archipelago that Moscow seized in 1945 from Japan.
面對VK上俄羅斯網民排山倒海的指責，可口可樂昨日重新發布了一張地圖，這次包括了克里米亞，並進行了道歉。新地圖還包括莫斯科於1945年從日本奪取的西太平洋羣島的千島羣島。

But by including Crimea, Coca-Cola unleashed a firestorm in Ukraine, where demands for a boycott of the soft drink got under way. On Tuesday, the corporation threw in the towel and simply dropped the New Year's message. "Dear friends! Thank you for your attention. It has been decided to delete the item which caused the upset," Coca-Cola's Ukrainian subsidiary said on Facebook.
但是加入克里米亞的行爲又惹怒了烏克蘭，該國抵制可口可樂的要求已經開始進行。週二，可口可樂自認倒黴並撤下這則新年廣告。可口可樂烏克蘭子公司在臉書上寫道："親愛的朋友們，感謝你們的關注，我們決定刪除這條引發混亂的廣告。"

Late Tuesday Coca-Cola's headquarters in Atlanta, Georgia issued a statement apologizing for the issue but blaming an outside agency. "The Coca-Cola Russia team had a stylized map of Russia created as part of its Christmas campaign. The agency that created the map later made changes without our knowledge or approval," the company said. "We, as a company, do not take political positions unrelated to our business, and we apologize for the post, which we have removed."
上週二，可口可樂位於佐治亞州亞特蘭大市的總部，對此事件發表了聲明進行道歉，但是同時卻責怪了一個局外者。該公司稱："可口可樂俄羅斯團隊有一張固定的俄羅斯地圖，作爲聖誕節活動的一部分，繪製這個地圖的機構沒有告知我們，也沒有經過我們的同意進行了修改。我們作爲一家公司，在對於與我們業務無關的問題上，不持政治立場，我們爲這條廣告道歉，並且已經刪除。"