名人愛看書 CEO們最愛讀什麼書

Business leaders didn't get to where they are today without a bit of wisdom guiding them along the way.

如果沒有智慧的一路相伴，這些商業巨頭不會有今日的成就。

Many of them cite books — whether strategy guides or novels — that inspired them or changed the way they think.

不論是經營戰略還是小說，他們列舉了激勵和改變他們的思考方式的一些書名。

Yahoo!CEO Marissa Mayer

雅虎首席執行官瑪麗莎·梅耶爾

Mayer revealed her favorite book as“The Design of Everyday Things” （2002） by Donald Norman. She said:

她透露她最喜歡的書是由唐納德·諾曼撰寫的《設計心理學》。

“I think a lot about design and products and how things should work. But it makes you notice things that can be infuriating. Like, why does my sandwich shop have meat all the way over there?At the same time, it makes you think about design in new ways, because when you use something everyday it needs to be absolutely efficient and not get in your way. It's cool to be able to articulate and discuss that on a level that is really accessible and interesting.”

“關於設計、產品和工作原理，我思考了很多。但這本書會讓你留意到能讓你抓狂的事物。比如說，爲什麼我的三明治店裏的肉總要從那裏採購？此外，它會讓你產生考慮設計的新思路，因爲你每天都要使用，所以它絕對是高效又不礙事的。能在可行又有趣的層面上清晰地表達和討論，這感覺很棒。”

Trump Organization CEO Donald Trump
特朗普集團總裁唐納德·特朗普
Trump named “The Power of positive Thinking” by Norman Vincent Peale as his favorite book, according to ShortList Magazine. This book inspired Trump at his lowest moment when he was billions of dollars in debt. He told Psychology Today:
據Shortlist Magazine雜誌透露，特朗普最喜歡的書是由諾曼·文森·皮爾所著的《積極思考的力量》。在特朗普處於失業最低谷，揹負數十億美元債務的時候，這本書激勵了他。他說：
“My father was friends with Dr. Norman Vincent Peale, and I had read his famous book, 'The Power of Positive Thinking.' I'm a cautious optimist but also a firm believer in the power of being positive. I think that helped. I refused to be sucked into negative thinking on any level, even when the indications weren't great. That was a good lesson because I emerged on a very victorious level. It's a good way to go.”
“我的父親和諾曼·文森是朋友。我讀過他的著作《積極思考的力量》。我是行事謹慎的樂觀主義者，也是相信積極樂觀的力量的忠實信徒。我認爲這一點幫助了我。我不願陷入負面思維裏，即使種種跡象表明目前情形不容樂觀。這是很好的一堂課，因爲我能以勝利者的姿態出現。這種方式值得嘗試。”

Zappos CEO Tony Hsieh
Zappos總裁謝家華
Hsieh told USA Today that one of his favorite books is “Tribal Leadership Leveraging Natural Groups to Build a Thriving Organization” by Dave Logan, John King and Halee Fischer Wright.
謝家華告訴《今日美國》，在他最喜歡的書中，有一本書叫作《部落領導力》。這本書是由戴夫·羅根，約翰·金，海立·費舍·賴特共同編著的。