杭州炒栗子店自稱"最優秀"被罰20萬元

A store that sells sugar-roasted chestnuts is facing a fine of 200,000 yuan ($30,500) after advertising its products as "the best" in Hangzhou, Zhejiang province.

浙江杭州的一家糖炒栗子店因宣傳自己爲“杭州最優秀”，將面臨20萬元（約30500美金）的罰款。

Law enforcement personnel said the store had violated the country's Advertising Law and relevant regulations when it used "the best" or "the most" in its advertising.

執法人員表示，該商鋪號稱“最優秀”，違反了國家廣告法不得使用 “最高級”、“最佳”等用語的規定。

Fang Linfu, boss of the Hangzhou Fanglinfu Sugar-Roasted Chestnut Store, said he was shocked when he received the fine on Jan 8. The ticket was written by the marketing supervision administration of the city's Xihu district. Fang, 46, said he refused to accept it.

杭州方林富糖炒板栗店的老闆方林富說，1月8日當他收到這張由西湖區市場監督管理局開出的罰款單時，感到很震驚。46歲的方老闆表示，他拒絕接受處罰。

Fang said he has been using "the best products" in promotions and advertising for more than 15 years, and no one has questioned him or asked him to stop using such words in all that time.

方老闆說，他用“最好的產品”來促銷和宣傳，已經有15年的時間了，從沒有人質疑過他，或是要求他停用這樣的字眼。

Fang said he used the words to promote his products because he thought they really were the best in the city. He has been roasting and selling sugar-roasted chestnuts for more than two decades and his products are well-known.

他說，之所以用“最”這個字來宣傳，是因爲他覺得他的產品確實是杭州最好的。他已經炒栗子賣栗子20多年了，他的栗子遠近聞名。

When Fang refused to accept the fine, the marketing supervision administration agreed to hold a public hearing. "But they didn't tell me when the hearing will be held," Fang said, adding that his business license would be revoked if he refused to pay the fine.

因方老闆拒絕接受罰款，市場監督管理部門同意舉行公開聽證會。“但他們並沒有告訴我何時舉行聽證會。”方老闆補充說。如果他拒不繳交罰款，那麼他的營業執照將會被撤銷。