效果適得其反 臉書停用'假新聞'標籤

Facebook no longer displays red warning icons next to fake news stories shared on the platform, as it says the approach has not worked as hoped.

臉書不再在其平臺上分享的虛假新聞故事旁邊顯示紅色警示標識，稱此舉並未取得預期效果。

In December 2016, the site started showing a "disputed" warning next to articles that third-party fact checking websites said were fake news.

2016年12月，臉書開始在被第三方事實檢驗網站鑑定爲假新聞的文章旁邊顯示一個“有爭議的”警示符號。

Now it modifies the way it alerts users to fake news It will display "related articles" next to disputed news stories.

現在，該公司調整了提示用戶假新聞的方式，將在有爭議的新聞故事旁邊展示“相關文章”。

"Academic research on correcting misinformation has shown that putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs - the opposite effect to what we intended," Facebook's Tessa Lyons wrote in a blog post.

臉書公司的泰莎·萊恩斯在一篇博文中寫道：“糾正錯誤信息的學術研究表明，在一篇文章旁邊放上一個像紅旗這樣的明顯圖標，實際上反而會加深我們的印象--這與我們想要達到的預期效果相反。”

Facebook said it had tested the new approach and found that although the approach did not reduce the number of times disputed articles were clicked on, it did lead to them being shared fewer times.

臉書方面表示，他們已經測試了該新方法，並發現雖然這個方法沒有減少爭議文章的點擊量，但分享次數卻有所減少。

"Using language that is unbiased and non-judgmental helps us to build products that speak to people with diverse perspectives," Facebook's designers said.

臉書的設計團隊表示：“使用不偏不倚、不具判斷力的語言，有助於我們開發與持不同觀點用戶交流的產品。”