雙語:Facebook擊敗谷歌 成美國訪問量最大網站

【英文原文】

Facebook Tops Google As Most visited Site In The US
Are Americans now more likely to get content from their friends than random Web sites that they wouldn't be able to find on their own?

That's one of the implications of a report out Monday by Internet research company Hitwise, which found that Facebook passed Google (GOOG) as the most visited Web site in the U.S. last week. Facebook just squeaked by the search giant, as visits to the social-networking site made up 7.07% of all Web visits, compared with 7.03% for Google. But that was enough to knock Google out of the top spot for the first time since the week ending Sept. 15, 2007.

One reason for Facebook's success is features that make it easy to share information and online content with friends, says Matt Tatham, director of media relations at Hitwise. Google, of course, makes it easy to find information on sites that you've never heard of and would never think to seek out on your own.

Given how close the numbers are, it's possible that the two companies could go back in forth for the honor of most visited site, says Mr. Tatham. Current trends favor Facebook, however: Its share of total visits increased 185% from the same week last year, compared with 9% growth for Google.

Of course, cultural trendiness may be what decides this race in the long run. The company that Google unseated in 2007: MySpace.

【中文譯文】

美國人現在是否更有可能從朋友那裏獲得信息，而不是從他們自己無法找到的隨便哪個網站上獲得信息？

這是互聯網搜索公司Hitwise週一所公佈報告的推論之一。報告發現，Facebook上週超過谷歌(Google)，成爲美國訪問量最大的網站。社交網站Facebook以微弱優勢擊敗搜索巨頭谷歌，訪問量佔全部網站訪問量的7.07%，而谷歌佔7.03%。不過這已經足以讓谷歌自截至2007年9月15日的一週以來首次跌下冠軍寶座。

Hitwise媒體關係主管塔薩姆(Matt Tatham)說，Facebook的成功原因之一在於，它的一些功能讓用戶可以很容易地和朋友分享信息以及在線內容。當然，谷歌令在你從未聽說過、從來不認爲單憑自己能找到的網站上尋找信息變得容易。

塔薩姆說，考慮到兩家公司之間份額差得很小，它們可能會輪流坐上訪問量最大網站的交椅。不過，目前的趨勢對Facebook更有利：它在總訪問量中的份額比去年同期增長了185%，而谷歌只增長了9%。

當然，文化潮流可能纔是決定競爭最終結果的因素。2007年敗在谷歌手下的公司是：MySpace。