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非洲小朋友舉牌火爆朋友圏 其實是網絡營銷

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Controversial promotional videos and photos featuring African children holding ad signs went viral on Chinese social media.

日前,一些非洲小孩手裏舉着廣告標語的爭議宣傳視頻與照片在中國社交媒體上走紅。

Filmed mostly by Chinese in Africa, these advertisements were purchased by people to promote their products or send messages.

這些廣告是在非洲的華人制作而成的,買家購買此類廣告是爲了推廣產品或者傳遞信息。

While the kids who participated in the filming did get paid, most profits gained from those videos were taken by photographers and those who sold them.

雖然錄製視頻的非洲小孩們會得到相應的報酬,但是大部分的利潤還是被拍攝者和賣家賺取。

The videos and photos can be widely found on China's largest B2C e-commerce website-Taobao. They usually show African kids holding a blackboard with customized Chinese messages on it.

此類視頻與照片可以在中國最大的B2C電子商務網站淘寶上找到很多。在視頻與照片中,一些非洲小孩舉着一塊上面有定製的中國消息的黑板。

非洲小朋友舉牌火爆朋友圏 其實是網絡營銷

Messages written on the blackboard are normally promotional information or common messages, like "Happy Birthday" and "I love you".

寫在黑板上的標語主要包括推廣信息或日常話語,比如“生日快樂”和“我愛你”等。

Video sellers have said that these videos and photos were filmed by their friends in Africa.

視頻賣家稱,這些視頻和照片是由他們在非洲的朋友拍攝的。

A twenty-second video normally sells for about 220 yuan or 33 US dollars. Kids who appeared in the ads usually get a few dollars or some snacks as a reward, but most of the money goes to the photographer and video seller.

一段20秒長的視頻的售價通常爲220元(摺合33美元)。但孩子們只能得到幾美元或者一些零食作爲回報,大多數的錢被拍攝者和視頻賣家納入囊中。

These kind of promotional videos have triggered heated debates on social media. Some people showed strong interest and expressed a willingness to purchase their own customized videos.

此類促銷視頻在社交媒體上引起了一番熱議。有人對此有着濃厚的興趣並表示願意花錢定製視頻。

However, others felt different saying that bringing children in these videos was a bad idea since some messages might be inappropriate for kids to say.

但是其他人則認爲不應該讓孩子們來錄製此類視頻,因爲很多話並不適合讓孩子來說。