時尚品牌博柏利上半財年利潤大漲

Fashion label Burberry posted a jump in operating profit for the first half of its financial year, and announced that it was shifting its focus towards higher end luxury.

日前，時尚品牌博柏利公佈其上半財年營業利潤大幅增長，並宣佈將把工作重心轉向高端奢侈品上。

The company, famous for its iconic trench coats, leather goods and chequered scarves, said that underlying revenue increased by 4 per cent to 1.26 billion pounds in the six months to 30 September, while adjusted operating profit soared 28 per cent to 185 million pounds from 144 million pounds a year earlier.

這家以標誌性的風衣、皮革商品和格子圍巾而聞名的公司透露，在截至9月30日的上半財年裏，其基本收入在六個月內增加了4%至12.6億英鎊，而調整後的營業利潤飆升28%，從去年的1.44億英鎊升至1.85億英鎊。

"Consumers responded positively to fashion and newness, particularly in rainwear and leather goods," said chief executive Marco Gobbetti. "Digital revenue grew in all regions, led by mobile, while growth was strongest in our own stores in Asia Pacific."

首席執行官馬可·戈貝蒂稱：“消費者對時尚和新產品響應積極，尤其是雨衣和皮具產品。所有地區以手機爲主導的數字業務收入都在增長，而亞太地區的門店增長最爲強勁。”

Mr Gobbetti also unveiled a new strategy, focusing on Burberry's top-end offering and cutting sales to non-luxury stores.

此外，戈貝蒂還公佈了新戰略：博柏利將削減非奢侈品的銷售，專注於高端產品。

"By re-energising our product and customer experience to establish our position firmly in luxury, we will play in the most rewarding, enduring segment of the market," Mr Gobbetti said.

戈貝蒂表示：“通過重振我們的產品和客戶體驗，以穩固在奢侈品領域的地位，我們將發揮市場中最有收益、最持久的部分。”

"We have the foundations to build on and the team to execute our plans. This will enable us to drive sustainable growth and higher margins over time, whilst continuing to deliver attractive returns to shareholders."

“我們有實現計劃的基礎，也有團隊來執行我們的計劃。這將使我們能夠在一段時間內推動更高的利潤率和可持續增長，同時繼續爲股東帶來可觀的回報。”