報告顯示 女性讀者更願爲電子書付費大綱

An annual report from iReader, China's leading mobile reading app, suggests female readers are more willing to pay for digital books in its app.

國內頂尖移動閱讀應用掌閱的一份年度報告顯示，女性讀者對該應用中電子書的付費意願更高。

iReader's report on its users' reading habits in 2017 shows females account for 49% of the company's user base.

掌閱2017年有關其用戶閱讀習慣的報告顯示，女性在該公司用戶中佔比達49%。

The report also shows that iReader users spent more time reading in 2017: users spent an average of 38 minutes per day reading, an increase of 3 minutes over the 2016 average.

報告還顯示，掌閱用戶2017年的閱讀時間更長，用戶平均每天花38分鐘進行閱讀，比2016年的用戶平均閱讀時間增加了3分鐘。

"The growth in reading time is owing to several factors, including our faster launching of new books and people's increased interest in digital reading," said Xie Sipeng, iReader's chief culture editor.

掌閱文學總編謝思鵬表示：“閱讀時間的增長是由幾個因素造成的，包括我們更快地推出新書和人們對電子閱讀的興趣的增加。”

According to iReader's reading lists, readers are showing interest in original literary works across a diverse range of genres, such as history, fantasy, city life, romance, and mystery.

根據掌閱的閱讀榜單，讀者對歷史、玄幻、都市生活、言情、懸疑等種類豐富多樣的原創文學作品表現出了興趣。

The figures also show iReader has a young audience, with nearly 70 percent of readers below 25 years of age.

該數據還顯示，掌閱擁有年輕的讀者羣體，約70%的讀者的年齡在25歲以下。

iReader maintains the top spot among China's reading apps with over 100 million monthly active users and 600 million registered users, according to a 2017 market survey.

根據2017年的一項市場調查顯示，掌閱保持了在中國的閱讀應用中的榜首位置，每月活躍用戶超過1億，註冊用戶達到6億。