蘋果輸了一場無厘頭的版權官司
Apple has lost another legal battle with Swiss watchmaker Swatch. As reported by The Sydney Morning Herald, Apple has failed in its quest to stop Swatch from using the phrase “one more thing” in Australia.
蘋果輸掉了另外一場和瑞士手錶品牌斯沃琪的官司。據《悉尼先驅晨報》報道，蘋果未能阻止斯沃琪在澳大利亞使用“one more thing”這一說法。
Apple had argued with the Australian Trade Marks Office that Swatch should not be allowed to use the “one more thing” phrase as it was synonymous with Steve Jobs. Jobs, of course, used it regularly during Apple Keynotes while Tim Cook has also used it.
蘋果在與澳大利亞商標局的爭論中稱不應允許斯沃琪使用“one more thing”這一說法，因爲它代表了史蒂夫·喬布斯，喬布斯過去常在蘋果發佈會上使用這一說法，而蒂姆·庫克（蘋果現任CEO）也經常這樣說。
Apple said that Swatch should not be allowed to use its trademark over the phrase, and instead applied for its own trademark.
蘋果說不該允許斯沃琪將這一說法用於商標上，而應該申請自己的商標。
Swatch, however, said that it used the “one more thing” phrase to launch a “film noir inspired set” of watches. It said that its use of the phrase was inspired by the TV detective “Columbo,” who often said “just one more thing.”
而斯沃琪稱使用“one more thing”這一說法是爲了推出“一款以黑色電影爲靈感的手錶”，靈感來源於電視劇中的偵探“可倫坡”，他經常說“just one more thing”。
Ultimately, hearing officer Adrian Richards sided with Swatch, and ordered Apple to pay the watchmaker’s legal fees. Richards explained that Apple had never used the “one more thing” phrase in conjunction with any “particular” goods or services.
最終政府特派調查員Adrian Richards站在斯沃琪這邊，要求蘋果向該手錶品牌支付法律費用。Richards解釋說蘋果從未將“one more thing”這一說法用於任何“特定”商品或服務。
This ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland. That case was over Swatch’s use of the phrase “Tick different” while promoting its new NFC-enabled watch. Apple argued that the phrase unfairly traded on its “Think Different” slogan. A Swiss court, however, sided with Swatch on the issue.
在此次澳大利亞判決之前，蘋果在瑞士輸掉過類似的一場與斯沃琪的官司，那次是因爲斯沃琪在推出新品NFC智能手錶時使用了“Tick different”這一說法。蘋果辯稱這一說法不正當地利用了他們“Think Different”的廣告口號。不過，瑞士一家法院在這個問題上支持斯沃琪。
Despite its failed legal battles with Swatch, Apple continues to win in other ways over the Swiss watch market. Apple now sells more watches than the entire Swiss watch industry, and wearables growth is expected to continue at a double-digit pace.
雖然輸掉了與斯沃琪的官司，但蘋果依然在瑞士手錶市場上以其他方式取勝。現在蘋果賣出的手錶比瑞士所有手錶品牌賣出的手錶總量都多，而且銷量預計將繼續以兩位數的速度增長。
