百度將關閉在線醫療諮詢服務大綱

Chinese search and online services conglomerate Baidu will shutter its medical consultation service after a string of medicine advertisement scandals bit into the company’s reputation and revenues last year.
中國搜索與網絡服務集團百度(Baidu)將關閉其醫療諮詢服務。此前，百度曾在去年遭遇一系列醫療廣告醜聞，傷及百度的聲譽及營收。

The online consultation platform, Baidu Yisheng, will begin taking some of its services offline on March 10, with all services halting completely by April 1 as part of corporate restructuring, according to an announcement made on its official WeChat account.
根據百度官方微信賬號發佈的聲明，作爲百度重組的一部分，名爲百度醫生(Baidu Yisheng)的在線諮詢平臺將於3月10日開始將部分服務下線，並將所有服務在4月1日前關停。

Baidu narrowly missed revenue expectations in the final quarter of last year, as the Chinese search engine tried to reassure investors that the worst of its latest advertising scandal was behind it.
百度在去年第四季度的營收比預期略低。與此同時，這家中國搜索引擎公司試圖讓投資者相信，該公司最後一起廣告醜聞影響最壞的時期已經過去。

In May last year public outcry and regulatory pressure forced Baidu to apologise for seeking to financially exploit medical information bulletin boards and said it would stop the practice on its Tieba, or Post Bar, site.
去年5月，在公衆的抗議和監管機構的壓力下，百度不得不出面爲試圖從醫療信息論壇攫取財務利益道歉，並表示會停止在百度貼吧(Baidu Tieba)網站的行爲。

In January the company came under fire for selling the right to moderate its online medical advice forums to for-profit hospitals and pharmaceutical companies. That was followed by another scandal sparked in April by the death of a young man who had purchased an experimental cancer treatment advertised on .
去年1月，由於將在線醫療諮詢論壇的管理權出售給營利性醫院和製藥公司，百度受到了各方的抨擊。而在之後的4月份，一名年輕男子的喪生又引發了另一宗醜聞——該男子曾出資接受百度網站建議的一種試驗性癌症療法。

Public outcry prompted regulators to force the company to reduce advertising displayed alongside its search results, in addition to calling for the company vet its advertisers more closely. As a result the company lost 18.6 per cent of its advertising clients in the fourth quarter compared to a year before, with full-year operating profit dropping 13.9 per cent.
公衆的抗議，令監管機構除了呼籲該公司加強對廣告客戶的審查以外，還迫使百度減少了與搜索結果一道顯示的廣告。這導致第四季度百度廣告客戶同比減少18.6%，全年運營利潤下滑13.9%。

Baidu’s New York listed shares are down 5.5 per cent since the company announced its earnings in late February.
自2月底百度公佈其財報以來，百度在紐約上市的股票已下滑5.5%。