報告顯示 南亞國家或將成爲未來中產階級增長中心

US public relations firm Ogilvy And Mather identified 12 emerging markets that will be key to middle-class consumer growth over the next decade - showing a shift to South Asia as the epicenter of future middle-class growth, according to its new report released Tuesday.

美國公關公司奧美在週二發佈的最新報告中確定了12個新興市場，它們將是未來10年中產消費者增長的關鍵市場，預示着未來中產階級增長的中心地帶將轉移至南亞。

The South Asian markets focus principally on India, but include Pakistan, Bangladesh, Myanmar, Indonesia and the Philippines. The vast arc of future growth extends up to China, and to Egypt, Nigeria, Mexico and Brazil in the other direction.

南亞市場的中心主要在印度，但也包括巴基斯坦、孟加拉國、緬甸、印度尼西亞和菲律賓，一端延伸到中國，另一端則拓展到埃及、尼日利亞、墨西哥和巴西，它們在地圖上連出了一條未來增長的巨大弧線。

In the next 10 years, these 12 markets will be the source of the next billion middle-class consumers, Ogilvy And Mather said. They will create a critical tipping point as the middle class moves from a minority to the majority of the local population in many of these markets.

奧美稱，未來10年，這12個市場將涌現出10億新的中產消費者。在這些市場當中，隨着中產階級的人數在當地人口中從少數變爲多數，他們將會創造出一個關鍵的轉折點。

"The research shows the world as it will be in the not-too-distant future. A billion new middle-class members will literally change its shape." said Miles Young, chairman and CEO of Ogilvy And Mather.

奧美董事長兼首席執行官楊名皓稱：“該研究呈現了世界市場在不太遙遠的未來的樣子，10億新生中產階層將確實地改變世界格局。”

"Most Western businesses simply are not used to thinking this way. This means finding a new lexicon of growth, as the phrase 'emerging market' now doesn't fully describe the new realities."

“大多數西方企業根本就不習慣這樣的思維方式。這意味着要找到一個新的描述增長的詞彙，因爲“新興市場”這個短語現在並沒有完全描述現在新的實際情況。”

"These new dynamics are particularly relevant to China and Chinese businesses," Young said.

楊名皓表示，這些新變化對中國及中國企業尤其重要。