小豬佩奇版權方eOne將在中國開設主題公園

Peppa Pig copyright holder Entertainment One (eOne) said it will cooperate with local animation and toy company Alpha to further develop the Chinese market and welcome the Year of the Pig.

《小豬佩奇》版權所有方eOne公司日前表示，將與中國本土動畫和玩具企業奧飛公司合作，進一步開發中國市場並迎接中國豬年。

Since the broadcast rights for Peppa Pig were introduced to China in 2015, the preschool cartoon character from the UK has quickly dominated screens, becoming one of the most popular cartoons among Chinese children.

自2015年《小豬佩奇》的播放權被引進中國以來，這部英國學前動畫片迅速佔領屏幕，成爲最受中國小朋友喜愛的動畫片之一。

So far, it has been broadcast 45 billion times on Chinese online video platforms iQiyi, Youku and Tudou.

迄今爲止，該動畫片在中國網絡視頻平臺愛奇藝、優酷和土豆上的播放量已達450億人次。

Chinese social networking added fuel to the fire, with the emoji of the pink piggy very much on-trend, successfully winning the hearts of young adults.

中國的社交網絡也在此基礎上推波助瀾，通過非常流行的粉色小豬的表情包，成功地贏得了年輕人的心。

Peppa's promising performance in China, coupled with the Year of the Pig in 2019, as part of the Chinese Zodiac, has created a market opportunity for eOne.

小豬佩奇在中國充滿前景的表現加之2019年是中國生肖中的豬年，爲eOne創造了市場機會。

Andrew Carley, eOne's executive vice-president, said the company is preparing to increase the popularity of Peppa by launching new themed toys and products, including opening a theme park and producing a three-year Peppa show around the country.

eOne執行副總裁安德魯·卡利表示，該公司正準備發行新的主題玩具及產品以提高小豬佩奇的人氣，其中包括開設一家主題樂園、開展爲期三年的小豬佩奇全國巡迴表演。

Alpha Group Co, based in southern China's Guangdong Province, is the owner of popular cartoons Super Wings and Pleasant Goat. The company is preparing to launch further Peppa Pig themed toys and figurines this year, confirmed the company's manager Suo Dong.

總部位於中國南方廣東省的奧飛集團，是熱門卡通片《超級飛俠》、《喜羊羊與灰太狼》的製作方。該公司經理索冬證實，他們正準備在今年推出更多的小豬佩奇主題玩具和陶塑。