歐洲最具價值地標榜 埃菲爾鐵塔居首

The Eiffel Tower has been declared the most valuable monument in Europe - worth 435 billion euros to the French economy, a new study claims.

根據一項新研究，埃菲爾鐵塔被封爲歐洲最貴的地標，對法國經濟而言，埃菲爾鐵塔價值4350億歐元。

The venerable Paris landmark was estimated to be worth six times its nearest rival, the Colloseum in Rome, valued at 91 billion euros.

這一珍貴的巴黎地標的估價是位居第二的古羅馬鬥獸場的六倍，古羅馬鬥獸場的價值爲910億歐元。

Britain's most valuable monument was declared the Tower of London, worth 70.5 billion euros, with Stonehenge in seventh place, on 10.5 billion euros.

英國最具價值的地標是倫敦塔，價值705億歐元。英國的巨石陣排在第七位，價值105億歐元。

The study by Italy's Monza and Brianza Chamber of Commerce based its findings on a monument's "image, brand and visibility", calculated by cross-referencing 10 different parameters from various analysts and statistics bodies.

意大利蒙扎與布里安扎商會開展的這一研究是根據各個地標的"形象、品牌和可見度"，而且交叉引用了來自多名分析師和多家統計機構的10個不同參數後算出這一結果的。

Criteria included a "tourist index", which took into account "the economic value of the location, the fame of the monument, the flux of visitors to the territory and monument" and an "economic attractiveness index", comprising factors such as the number of jobs it created and its export value.

考評標準包括"旅遊指數"，考慮的因素有"該地標所在位置的經濟價值、地標的名氣、到地標和地標所在地遊覽的客流量"，以及"經濟吸引力指數"，包括該地標製造的就業機會和增加的出口總額。

The huge value of the "Iron Lady" – as the 1,050ft tall edifice is affectionately known, amounts to almost a fifth of France's entire annual gross domestic product, Le Figaro pointed out.

高達1050英尺的埃菲爾鐵塔被人們親切地稱爲"鐵娘子"。《費加羅報》指出，埃菲爾鐵塔的巨大價值相當於法國全年國內生產總值的五分之一。

The material and property value of any structure was not taken into account.

該研究沒有將任何地標的材料和地產價值考慮在內。

Other famous European landmarks on the list included the Duomo cathedral in Milan worth ?65 billion, Madrid's Prado Museum worth ?46 billion.

其他上榜的著名歐洲地標包括價值650億英鎊的米蘭多摩大教堂和價值460億英鎊的馬德里普拉多博物館。

The French were delighted. "Cock a doodle doo!," crowed Liberation.

法國人看到這一研究結果很開心。法國《解放報》歡呼道："喔喔喔！"

The Italian media was horrified by the news that the Paris landmark was said to be worth twice as much as the annual wealth generated by the entire city of Milan.

意大利媒體則感到恐慌，因爲報道稱巴黎這一地標的價值是米蘭全城年收入的兩倍。

Il giornale website asked: "Is the Eiffel Tower really worth that much? And above all, are we sure it's worth more than the Colusseum and Duomo combined?

Il giornale網站發出了疑問："埃菲爾鐵塔真的值那麼多錢嗎？尤其是，我們可以確定埃菲爾鐵塔的價值比鬥獸場和多摩大教堂加起來還要大嗎？

"If the answer is no, the logical conclusion is that in Italy we don't know how to make as much as we should out of the vast artistic and cultural heritage we possess."

"如果答案是否定的，那麼符合邏輯的結論是，我們意大利人不知道如何充分利用我們所擁有的龐大藝術和文化遺產。"

The country's Panorama news magazine was equally hand-wringing: "Is this is a surprising, outrageous and incredible assessment? Not really. It forces us to face the harsh reality of a country that has lost its memory."

意大利的《全景新聞雜誌》也同樣表達了絕望："這是一個令人震驚、難以置信的評估結果嗎？其實不是。它迫使我們去直面一個已經失掉記憶的國家的嚴酷現實。"

Built in 1889, the Eiffel Tower is Europe's most visited monument, attracting almost eight million tourists a year.

埃菲爾鐵塔興建於1889年，是歐洲遊覽量最大的地標建築，每年吸引近800萬遊客前來參觀。

The full list:

完整榜單：

1. Eiffel Tower, Paris: 343 billion pounds

1. 埃菲爾鐵塔，巴黎：3430億英鎊

2. The Colloseum, Rome: 72 billion pounds

2. 古羅馬鬥獸場，羅馬：720億英鎊

3. The Sagrade Familia Cathedral, Barcelona: 71 billion pounds

3. 聖家族大教堂，巴塞羅那：710億英鎊

4. The Duomo Cathedral, Milan: 65 billion pounds

4. 多摩大教堂，米蘭：650億英鎊

5. The Tower of London: 56 billion pounds

5. 倫敦塔：560億英鎊

6. The Prado Museum, Madrid: 46 billion pounds

6. 普拉多博物館，馬德里：460億英鎊

7. Stonehenge, UK: 8.3 billion pounds

7. 巨石陣，英國：83億英鎊