報告顯示 網紅及粉絲規模漸壯大

Both the number of online celebrities and their fans have seen rapid growth in the past year, according to a report by Chinese microblogging site Sina Weibo and consulting firm iResearch.

國內微博網站新浪微博和諮詢公司艾瑞近日發佈的一份報告顯示，過去一年中，網紅數量及其粉絲規模均迅速增長。

In 2018, online celebrities who had more than 100,000 followers increased 51% year-on-year, and those who had more than 1 million followers rose by 23%.

2018年，粉絲規模在10萬人以上的網絡紅人數量同比增長51%，粉絲規模超過100萬的網紅增長了23%。

As of April, the number of followers of internet celebrities had maintained an upward trend, reaching 588 million, a year-on-year growth of 25%.

截至4月，網紅粉絲數量仍保持上升趨勢，達5.88億人，同比增長25%。

Fans under 25 accounted for 53.9%, while 61% of Sina Weibo users were also of the same age group.

25歲以下粉絲佔比53.9%，有61%的新浪微博用戶同屬於這一年齡層。

The report also showed that 31% of fans came from small cities, and 20% from first and second-tier cities.

報告還顯示，31%的網紅粉絲來自小城市，20%來自一二線城市。

In comparison with the data in 2017, more online celebrities had a higher education background, with 14.6% having master's degrees or above.

相較於2017年的數據，更多網紅擁有更高的學歷，其中14.6%擁有碩士及以上學歷。

The cyber stars mainly came from the comedy, fashion and pan-entertainment sectors, but increasing numbers were also building a growing influence in areas of education, food, fitness, parenting and child care.

雖然這些網紅主要來自於喜劇、時尚和泛娛樂行業，但他們中越來越多的人在教育、食品、健康、育兒和兒童保育這些領域中的影響力也越來越大。