盤點:全球十大特色廣告牌!

In the race of becoming the world's best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

爲了爭奪世界頂級產品的王牌桂冠，各大商家紛紛使出渾身解數——靠廣告公司或其他市場營銷策略爲其產品做包裝、擺噱頭，以此成功“忽悠”消費者購買其產 品。除了在電視、報紙、雜誌上看到的那些富有創意的廣告外，在大街上懸掛着的巨型廣告牌，也是吸引大衆眼球的有效推銷手段之一。如果你認爲這不過是一堆文 本和圖片換一種方式呈現的話，那你可能壓根兒沒看明白。畢竟廣告商挖空心思打造這些廣告牌的目的，無非是引起路人的注意，並在此“感召”下心甘情願地掏出 腰包。以下是全球十則最具特色的廣告牌。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quitplan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota.

Clarity Coverdale Fury廣告公司試圖通過某種無需太多語言文字的表現形式，傳達給人們這樣一種理念：Quitplan Services可以幫助身陷泥潭的癮君子們擺脫吸菸等成癮的惡習。事實上，撐起這塊廣告牌的撐杆也是重量級的，廣告牌被樹在了明尼蘇達州以北35W處。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否認，Mars確實是這個星球上乃至整個宇宙之中最美味的巧克力吧之一。在這塊Mars的廣告牌上，你如同進入了一個絲滑誘人的巧克力想象空間，任其美味就這樣在你的脣齒間留香。它是那樣的難以抗拒，你竟然發現自己的舌尖已經完全被它俘虜了……是的，它是美麗“凍”人的最愛。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這塊在德國見到的巨型廣告牌，是爲宣傳2006年國際足聯世界盃而特別設計的。但遺憾的是，這塊廣告牌卻備受爭議：首先，它抓拍到了球員奧利弗'卡恩 （Oliver Kahn）正在救球的瞬間動作；其次，雖然這塊巨型廣告牌已經被牢牢地栓在了橋的兩側，但終因其體積過分龐大有違德國法律規定而屢遭公衆的質疑。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little.

Cadburry也是迄今爲止全世界最美味的巧克力品牌之一，它的廣告牌是不是也一樣有品呢？當然，這塊廣告牌其實是在向衆人展示一羣真人模樣的時尚模特兒正在一點一點撕開巧克力條的包裝，盡情享受巧克力的美味。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people.

你知道他們家的真空吸塵器有多強大麼？Miele讓邁阿密的廣告學院設計了一個吸着熱氣球面朝天向上的平板真空頭廣告牌，巧妙地回答了這個問題。這塊極富創意的廣告牌着實吸引了不少眼球。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man's forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada.

Johnson此前已經明確向路過的看客告示過頭痛有多可怕，那折磨人的感覺就好比額頭上懸着一個千斤頂球。這塊泰諾的廣告牌引起了不少加拿大多倫多市登打士廣場上路人的注意。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying.

如果你還在尋找一款可以讓你的牙齒保持強健的牙膏的話，那麼看過這塊位於印尼的配方牙膏廣告牌，會更加堅定你選擇它的信心。

3. McDonald's Sundial Billboard

Back in 2009, there is one certain McDonald's Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What's the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the "M".

早在2009年，在美國芝加哥的Clark和Addison街頭，就出現了一塊由Leo Burnett廣告代理商設計並製作的麥當勞廣告牌，引起了不少人的關注。其中有什麼小玄機嗎？如果你在上午6點至11點看到這塊廣告牌的話，那麼你會在上面看到從咖啡到漢堡包的各種麥當勞產品，到了中午12點，廣告牌顯示進入了M時間。

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這塊位於美國時代廣場馬奎斯萬豪酒店外的廣告牌旨在告訴大家，電話是如何掉線的。Cingular把這塊廣告牌做的與路人異常親近，真的是無限貼近啊……

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這是全球最具概念化的廣告牌之一，它兼容了2D和3D的完美展示效果。傳統的2D效果已爲大衆所熟知，無法激起公衆的興趣。增加一點3D的效果，例如在這塊廣告牌上所運用的那樣：用手試圖去拿起啤酒杯，就着實帶給人們耳目一新的新鮮感！