互聯網反壟斷號角響起

China widens antitrust rules

互聯網反壟斷號角響起

The State Administration for Market Regulation recently unveiled proposals that include guidelines on how anti-monopoly measures should be applied to internet companies.

國家市場監管總局近日發佈一份反壟斷指南，其中包含了針對互聯網企業的反壟斷措施。

The authority is seeking reviews and feedback on the proposals from the public through Nov 30.

這份指南將向社會公開徵求意見直至11月30日。

Dong Yizhi, a lawyer at Shanghai Joint Win Law Firm, said the draft rules reiterate that internet platform companies, including e-commerce marketplaces, must not abuse their dominant position to force merchants to "choose one platform over others" and block fair competition.

上海正策律師事務所律師董毅智認爲，指南強調，包括電子商城在內的互聯網平臺不能濫用市場支配地位來迫使交易相對人在競爭性平臺間進行“二選一”，阻礙公平競爭。

The antitrust regulations are aimed at promoting fair and free competition in the market and promoting innovation, he said. The regulations target unfair pricing, below-cost and tie-in sales, restricted transactions and other unreasonable trading conditions. It would also consider whether a transaction treats different customers differently based on big data, payment ability, consumption preferences and usage habits, Dong said.

董毅智說，這份反壟斷指南旨在促進市場主體公平自由競爭，鼓勵創新，劍指不公平價格、低於成本銷售、搭售、限定交易、附加不合理交易條件等行爲，以及基於大數據、支付能力、消費喜好和用戶習慣而對不同用戶採取差別交易待遇的行爲。