《紐約時報》宣佈網絡版全球擴張計劃
The New York Times Company will invest more than $50 million over the next three years to support an ambitious plan to expand its international digital audience and increase revenue outside the United States, the company said on Thursday. The Times has formed a new team, NYT Global, to lead the effort.
紐約時報公司(The New York Times Company)週四宣佈，將在接下來的三年投資逾5000萬美元，支持一個志向遠大的計劃：擴大時報的全球數字受衆羣體，增加美國以外市場的營收。公司已經成立了一個新的團隊，名爲NYT Global。
“Because our digital report is still designed and produced mainly for a U.S. audience, we have not come close to realizing our potential to attract readers outside our home market,” Arthur Sulzberger Jr., The Times’s publisher; Mark Thompson, its chief executive; and Dean Baquet, its executive editor, wrote in a memo to employees. About the $50 million investment, they said: “We are confident this will be a down payment on a new era of international growth for our company.”
“我們的數字報道仍然主要是爲美國的受衆設計製作的，因此，我們還遠遠沒有認識到我們吸引海外市場讀者的潛力，”時報出版人小阿瑟·蘇茲伯格(Arthur Sulzberger Jr.)、首席執行官馬克·湯姆森(Mark Thompson)、執行主編迪恩·巴奎(Dean Baquet)在一份發給員工的備忘錄中寫道。關於這5000萬美元的投資，他們說：“我們相信，這會是我們爲了公司國際增長新時代付出的一筆首付款。”
Joe Kahn, an assistant masthead editor for international, will lead NYT Global’s editorial strategy alongside Stephen Dunbar-Johnson, the international president, who will oversee the business operations. Lydia Polgreen, deputy international editor, will become an associate masthead editor and editorial director for NYT Global.
國際新聞主編周看(Joe Kahn)將負責NYT Global的採編戰略。國際部總裁史蒂芬·丹巴-約翰遜(Stephen Dunbar-Johnson)將主持商務運營。國際部副主編莉迪亞·博爾格林(Lydia Polgreen)將負責NYT Global的編務。
Just as The Times pushed beyond its local boundaries to become a national newspaper in the 1990s, the executives said in the memo that they now saw the “ opportunity to become an indispensable leader in global news and opinion” by expanding its presence outside the country’s borders.
各位主管在備忘錄中寫道：20世紀90年代，《紐約時報》突破了本地界限，成爲一份全國性的報紙，他們現在看到一個“機會”，突破國界，“成爲全球新聞評論界不可或缺的領導者”。
The Times outlined a strategy in October to double its digital revenue to $800 million by 2020, from $400 million in 2014. The company was “setting even more ambitious targets for our international growth,” according to the memo.
去年10月，時報制定了發展戰略，到2020年做到數字內容營收翻倍，從2014年的4億美元達到8億美元。備忘錄說：公司還在“爲我們的國際增長制定更遠大的目標”。
