調查報告顯示 年我國外賣市場交易額超1700億

Transactions within China's online food delivery industry yielded 176.15 billion RMB($25.64 billion) in 2016, increasing 361 percent from 2015, according to a recent report from information consulting company BigData-Research.

據信息諮詢公司比達諮詢最近公佈的一份報告顯示，2016年中國網定外賣行業交易額達到了1761.5億元人民幣（約合256.4億美元），相比2015年增長了361%。

Online food delivery platform Eleme topped the rankings, enjoying a 34.6 percent market share. Meituan Waimai and Baidu Waimai respectively took second and third place with market shares of 33.6 percent and 18.5 percent.

外賣平臺餓了麼排在榜單首位，市場佔有率達到了34.6%。美團外賣和百度外賣分列2、3位，市場佔有率分別爲33.6%和18.5%。

According to the report, white-collar workers accounted for 61.8 percent of all users, while sales on campuses, in residential communities and other markets respectively contributed 29.1 percent, 8.3 percent and 0.8 percent.

據報告顯示，在所有外賣客戶中，白領佔據了61.8%，而學校、住宅區和其他市場則分別貢獻了29.1%、8.3%和0.8%的銷售額。

Statistics indicate that first-tier cities and provincial capitals made up most of the top 30 cities in terms of market size.

據統計數據顯示，在外賣市場規模最大的30個城市中，一線城市和省會城市佔據了大多數。

These cities accounted for nearly 85 percent of the market, a result of high transaction numbers per customer and population density in major cities, BigData-Research revealed.

據比達諮詢透露，這些城市構成了外賣市場的85%，原因是因爲大城市人口密度比較大、每個客戶的交易額更大。

The report also pointed out that food quality and safety are major factors in determining customers' choice of delivery platform, followed by discounts and brand power. Eighty-six percent of surveyed users were under 40, and 51.1 percent were female.

報告還指出，食品質量和食品安全是決定消費者選擇哪個外賣平臺的主要因素，其次是打折和品牌力。在被調查的消費者中，86%的人不到40歲，51.1%是女性。