外貿英語話題王(MP3+中英字幕) 第137期:勸解說服
Persuasion
A: The market is really becoming more and more competitive.
A: 市場競爭變得越來越激勵了。B: Exactly. So we must know how things stand with us and do something to keep our lead.
B: 的確如此。因此我們必須認清我們的處境，想方設法保持我們的主導地位。
A: We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.
A: 我們最好認清我們的優勢、劣勢、機會和威脅。B: I think our strength also lies in another thing, that is our people.
B: 我覺得我們另一方面的優勢就是我們的員工。A: You mean...
A: 你的意思是……B: I mean the after-sale service.
B: 我是說售後服務。A: Right you are. Our after-service team is faster, more qualified and more efficient.
A: 太對了。我們的售後服務隊伍發展得更快，更稱職，效率也更高。B: How do you analyse our weaknesses?
B: 那你怎麼分析我們的劣勢呢？A: I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have.
A: 我認爲我們的問題是，我們有好的產品，但這並沒有給我們帶來我們應有的市場份額。B: That's because our marketing is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion.
B: 那是因爲我們的促銷手段不如我們的競爭對手。我們過於依賴產品質量，卻缺乏促銷手段。A: I agree. So from now on, we have to put considerably more effort into our advertising and direct mail campaigns.
A: 我同意。所以從現在起，我們必須在廣告上和郵購直銷中下更大功夫。B: We should take effective measures to dominate the market. We must be aware of the threat we face.
B: 我們應該努力佔有市場，我們必須認識到我們面臨的威脅。A: So we've still got a tough job to do.
A: 因此，我們的工作仍很艱鉅。
